Africa Development

In this classic tale of adventure, a young American sea captain named James Riley, shipwrecked off the western coast of North Africa in 1815, was captured by a band of nomadic Arabs and sold into slavery. Thus begins an epic adventure of survival and a quest for freedom that takes him across the Sahara desert.

Africa, the cradle of humanity, is a continent brimming with potential. From its vast natural resources and swathes of arable land to its vibrant youthful population, Africa is ready to usher in a new age of prosperity and claim its place on the global stage. But the continent will not flourish without visionary leadership, careful planning, thoughtful innovation, and openness to change.

Welcome to “AfriCAN” - the can-do continent, the vast, vibrant, and diverse continent offering a wealth of human and natural resources that translate into opportunities for business - your business. Complicated? Not necessarily. Africa, with all its diversity and largesse, can be difficult to understand and to grasp. Just like most new business ventures. However, successful business in Africa is as straightforward as ABC: Appetite, Bandwidth, and Capital.

The road to success is rarely linear and never easy. But with courage, hard work, perseverance, and dedication to duty, Jim Ovia, founder and chairman of Zenith Bank, proves we can achieve the unthinkable. Jim has been called the Godfather of Banking by Forbes Africa. And this should be no surprise. In a time of tension between military and civilian regimes, periods of incredible economic instability, and a decaying infrastructure, Jim founded Zenith Bank in Nigeria.

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

Discover the 3 rules that every successful group follows that allows them to thrive & dominate even in societies where they are unwanted minorities. This books explores what Africans need to do if they want to improve their lot on this planet and become competitive.