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Lovingly called “Freddy” by close friends and relatives, Alfredo Cantu Gonzalez was a member of the United States Marine Corp. A war hero, he served in Vietnam from January of 1966 to February of 1967 when he returned home to serve stateside. On his second tour, which he voluntarily signed up for after many from his former platoon were killed, he arrived in Vietnam in July of 1967 and was there until his death on the battlefield in January of 1968.

As Web 2.0 matures and grows to Web 3.0—a decentralized layer atop the present web infrastructure—it's worth reflecting on the early days of the Internet more than 25 years ago. If you're old enough, you may remember the fear and doubt that gripped everyone back then. If you want your small business to survive the next 10 years, you must make a change. By failing to update your business' operations, you are losing market share, earnings, and prospects to your competitors. It also gets more difficult to adjust and will wind up costing more in the long run...if you get that far.