Showing results by author "Travis Lusk" in All Categories
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AdLingo
- By: Travis Lusk
- Original Recording
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AdLingo aims to explain both the complex and silly issues in the digital advertising industry. We believe that companies of all sizes are leaving a massive opportunity on the table by not taking full control of their marketing strategies, activations, and budgets and simply outsourcing it to third parties. Too many brands are using a marketing model designed 20 years ago and wonder why their returns are falling off a cliff.Becoming a digital-first brand is not a line item on a P&L. It requires a ground-up overhaul of the marketing department that tosses out the existing playbook.Sound ...
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