Showing results by author "Tom Atkinson" in All Categories
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The Liar, the Thief
- The Contractor's Myth of Gross Profit
- By: Tom Atkinson
- Narrated by: Tom Atkinson
- Length: 3 hrs and 53 mins
- Unabridged
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Every contractor has a sacred number. A metric they inherited from a conference, a mentor, or an industry spreadsheet. A number that says the business is healthy—even when the bank account doesn't agree. For Eli Thompson, that number is 45% gross margin. And it's about to cost him everything. When Pinnacle Communications launches a new AV department and loses three consecutive bids—each by close to 15%—Eli has no explanation. His costs are right. His labor is tight. His margin target is exactly where it's always been.
Preview -
The Liar, the Thief
- The Contractor's Myth of Gross Profit
- Narrated by: Tom Atkinson
- Length: 3 hrs and 53 mins
- Release date: 17-07-2026
- Language: English
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