Showing results by author "Sandra Thomas-Comenole" in All Categories
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The Behavioral Economics in Marketing's Podcast
- By: Sandra Thomas-Comenole
- Original Recording
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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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