Showing results by author "Rohit Bhargava" in All Categories

In early 2021, more than 200 widely respected experts gathered virtually for the world’s most ambitious conversation about diversity.   We challenged ourselves to imagine how to fix it. Now, for the first time, these solutions are compiled into one groundbreaking volume, organized into 12 powerful themes including: storytelling, technology, identity, retail, education, and more. For newcomers to the topic of diversity, and DEI experts alike, this audiobook offers a much-needed and actionable blueprint for creating a more inclusive world for us all. 

Every week, I interview successful entrepreneurs, investors and business industry experts on how they got started, the strategies they used to succeed and their advice to current and future entrepreneurs

This entertainingly irreverent book from Wall Street Journal best-selling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you.

For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends.

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you. 

This book is like having coffee with an award-winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup.