Showing results by author "Robin Landa" in All Categories

People who always get things done have a secret: they treat action as non-negotiable. The Secret to Getting Stuff Done introduces a four-step identity-based system that transforms wishful thinking into consistent, meaningful action: Identify what truly matters to your future self Focus...

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.