Showing results by author "Rajkumar jha" in All Categories
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Rural campus Introduction
- By: Rajkumar jha
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Having worked in rural markets of india for over two decades there are many marketing and communication insights i have gathered over the years. My years with Ogilvy outreach one of the divisions of Ogilvy advertising were the best . one got to travel a lot, interact with people, understand them and work with them. This is the time and forum to share the same. India as you know has over six lacs villages with 70% population living there, from a one rupee match box to twenty lac worth of earth mover it is a vast market. As they say no one size fits all we need different strategies to ...
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