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The Martial Arts Business Podcast is the business podcast for martial art school owners and instructors, covering all topics related to starting and running a martial art school, hosted by Small Dojo Big Profits author Mike Massie. Whether you’re looking for information on martial arts marketing, retention, curriculum, staff development, martial art school management, or starting a martial art school, we’re sure to cover it!

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

When I started my first martial art school, all I knew about growing a dojo was that I needed more students. So, I set about getting more students every way I knew how, and I kept adding more ways to do that as I went along.

Martial arts business owners! In Martial Arts School Staff and Leadership Team Training, I'm revealing my entire system for recruiting, selecting, and training staff and leadership teams for martial arts school owners. Any style! Any system! Any school! You can easily adapt and use this system for training and developing your own staff and leadership team. And not only will you find out how to train them—you'll learn how to train them right so you keep your program quality high!

I'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and courses. I've spent years learning how to put together all the "gold nuggets" of information that I picked up from watching and listening to real martial arts business "masters", observing what they did and taking it home to test it in my own studio. Along the way, I learned what not to do through trial and error, all while developing and honing this into a complete system for maximizing martial arts school profits while keeping my overhead to respectable levels.