Showing results by author "Mike Damphousse" in All Categories

Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.

Kevin Maney helped introduce category design in the bestseller Play Bigger. Now, he and Mike Damphousse—an experienced CEO, investor, and marketing executive—share the secrets that they’ve learned over the past decade, plus new concepts and tools that help companies see and frame new categories. Their advisory firm has worked on strategic category design projects with more than fifty companies and guided workshops for hundreds more at incubators and VC portfolio gatherings.