Showing results by author "Melissa Goodwin & Steve Schmidt" in All Categories

Welcome to SpotLight Sioux Falls! This is the source of news for everything from featuring local business leaders and their stories, foodie news, events, quirky and fun things to do and just about anything you can imagine in this wonderful City of Sioux Falls, SD! Whether you are looking for a place to get out and hike, hitting up a local concert or learning the back stories from the business owners in your community, you will find it at the intersection of Commerce and Culture - SpotLight Sioux Falls!

Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire your next big win. Tune in for insights, outtakes, and the occasional A/B test that goes ...