Showing results by author "Meio & Mensagem" in All Categories
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MField + Meio & Mensagem Content Lab: #RessacaDeConteúdo
- By: Meio & Mensagem
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A série “#RessacaDeConteúdo”, criada pelo M&M Content Lab em parceria com a MField, busca identificar quais as principais rotas para uma conexão real entre marca, influenciador e consumidor.
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Americanas Advertising + Meio & Mensagem Content Lab: Advertising trends
- By: Meio & Mensagem
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A série “Advertising trends”, criada pelo M&M Content Lab em parceria com o Americanas Advertising, aborda os principais desafios da comunicação digital em meio aos novos hábitos de consumo e às mudanças de mercado.
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Troiano + Meio & Mensagem Content Lab: Brandpedia
- By: Meio & Mensagem
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A série “Brandpedia”, criada pelo M&M Content Lab em parceria com a TroianoBranding, traz as bases teóricas e as ferramentas usadas no processo de gestão de uma marca. Jaime Troiano, presidente do conselho, e Cecília Russo, presidente da TroianoBranding, explicam como fugir das armadilhas no processo de construção de posicionamento, propósito e valores das companhias e apontam as principais tendências de branding.
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