Showing results by author "Matthew Toman" in All Categories

The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

In Bankhouse Media’s Guide to Transforming Your Digital Presence, Matthew Toman, the founder of Bankhouse Media, demystifies the complexities of digital marketing and online branding. This straightforward, easy-to-follow guide is perfect for entrepreneurs, small business owners, and marketers who want to build a powerful digital presence without the overwhelm. Whether you're just starting out or looking to optimize your existing strategy, this book will give you the tools and knowledge to succeed in today’s fast-paced digital world.