Showing results by author "Luc De Brabandere" in All Categories
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Thinking in New Boxes
- A New Paradigm for Business Creativity
- By: Luc De Brabandere, Alan Iny
- Narrated by: Alan Iny
- Length: 11 hrs and 1 min
- Unabridged
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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...
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Thinking in New Boxes
- A New Paradigm for Business Creativity
- Narrated by: Alan Iny
- Length: 11 hrs and 1 min
- Release date: 10-09-2013
- Language: English
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