Showing results by author "Kristina Coughlin" in All Categories
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Influence At Scale
- By: Kristina Coughlin
- Original Recording
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Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory.Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured.Through candid conversations with brand leaders, agency operators, and platform experts, the show explores:How influencer marketing becomes a repeatable business channelWhat breaks when programs scale, and how to fix itHow influencer marketing ...
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