Showing results by author "Julian Aldridge" in All Categories
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Illuminate
- Forty-Three More Stories from the Front Lines of Challenger Brand Strategy (A Challenger's Handbook, Volume II)
- By: Julian Aldridge
- Narrated by: John Warren Hart
- Length: 8 hrs and 41 mins
- Unabridged
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What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example.
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Illuminate
- Forty-Three More Stories from the Front Lines of Challenger Brand Strategy (A Challenger's Handbook, Volume II)
- Narrated by: John Warren Hart
- Length: 8 hrs and 41 mins
- Release date: 06-02-2025
- Language: English
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Non-member price: $26.99
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