Showing results by author "Josh Lowman" in All Categories

A show about amazing things and how people made them.

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

Anyone can make a good product. An invention is just a thing in the world. But a category is how your customer thinks about it. And creating your own category can mean the difference between success and failure. Category Teardowns is the only marketing podcast that evaluates new and aspiring category creators to find out if they're contenders or pretenders. You see, the creation of new categories is turning our world upside down. It's the reason why you've got no problem hopping in a random car, letting someone else do your grocery shopping, or staying at a stranger's house instead of a hotel....