Showing results by author "Jennifer L Clinehens" in All Categories

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Host Jen Clinehens uncovers how the world's biggest brands use psychology to get us to buy (and how businesses of any size can steal their secrets). Bite-sized, story-driven episodes (under 12 minutes) packed with fascinating stories and practical advice from a marketing psychology consultant who has worked with brands like McDonald's, AT&T, Adidas, Starbucks, and many more. Here’s what one listener has to say about Choice Hacking: “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to. You’re an inspiration. Thanks for all the excellent content!”