Showing results by author "Fred Bouchar" in All Categories
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Retail Media : Beyond the Buy Button
- By: Fred Bouchar
- Original Recording
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Retail media is almost as old as the concept of the shop itself. Retailers have always offered brands a range of advertising tools and services designed to increase their visibility and boost in-store sales. Today, with the rise of e-commerce and the new possibilities for exploiting retailers' contact points, audiences and data, Retail Media has well and truly entered a new dimension. But why and how? That's what we're going to find out in this 4-part podcast produced by MMD (https://www.mediamarketingdelhaize.be) and Media Marketing (https://www.mm.be/accueil) . Hosted on Ausha. See ...
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