Showing results by author "Bernd H. Schmitt" in All Categories
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Big Think Strategy
- How to Leverage Bold Ideas and Leave Small Thinking Behind
- By: Bernd H. Schmitt
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Unabridged
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How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.
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Big Think Strategy
- How to Leverage Bold Ideas and Leave Small Thinking Behind
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Release date: 10-01-2008
- Language: English
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