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Commercial Transformation is the definitive podcast for B2B leaders rebuilding revenue systems that scale. If you’ve hit a revenue plateau, if adding sales reps destroys margin, or if your commercial operations feel like inherited chaos then this is your blueprint. Hosted by Aiden, Founder of b10. Learn how to design commercial operating systems, transform pricing strategy, fix broken GTM motions, and lead change without destroying what works. Practical frameworks, not theory covering strategy to execution. For founders, CROs, and commercial leaders ready to transform revenue operations.

Objective analysis and discussion of the latest topics in boxing. Full previews and recaps of global action. Occasional bickering, jokes, and heated conversations.