Showing results by narrator "Bruce Mann" in All Categories

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

Developing and coaching the sales team by sitting in on their sales calls is one of the best ROI opportunities open to any organization, large or small. This book shows managers how to use these "ride-along" sessions - whether in-person or digital - to make the sales team more efficient and productive.

Humans are hard-wired for collaboration, and new technologies of communication act as a super-amplifier of our natural collaborative mindset. This volume in the MIT Press Essential Knowledge series examines the emergence of a new kind of social collaboration enabled by networked technologies. This new collaborative society might be characterized as a series of services and startups that enable peer-to-peer exchanges and interactions though technology.

The stunning finale of the epic fantasy duology from New York Times bestselling author Beth Revis. Alchemy student turned necromancer Nedra Brysstain has made a life-changing decision to embrace the darkness--but can the boy who loves her bring her back to the light before she pays the ultimate...

Arnold Döring was just 23 years old when he flew his first mission against the Soviet Union on June 21, 1941. On that day he started writing his diary. His account not only describe the technical aspects and the difficulties posed by weather and terrain, but are also filled with suspense, with detailed descriptions of bombing raids and narrow escapes from enemy fighter planes. With detached professionalism, Döring offers us thrilling, action-packed snapshots of life as a Luftwaffe pilot.

Outwardly alien arrivals from a distant sea, the lambdas are genetically human. The government has noticed them. So has a whole gamut of extremist groups. Cara Gray has noticed them too, first as a haunting presence in her otherwise ordinary childhood, then as the impossibly shifting target of her work as a police officer. When a bomb goes off at a school, Cara finds herself the weak point in a surveillance regime that has failed to prevent the worst terrorist atrocity in decades. A nebulous group of lambda extremists claims responsibility for the attack.

Finance plays a key role in the prosperity of the modern world—but it also brings grave dangers. We seek to manage those threats with a vast array of sophisticated mathematical tools and techniques of financial risk management. Too often, though, we fail to address the greatest risk—the peril posed by our own behavior. Jon Danielsson argues that critical risk is generated from within, through the interactions of individuals and perpetuated by their beliefs, objectives, abilities, and prejudices.

South of the Norman city of Caen, the twin features of the Verrieres and Bourguebus ridges were key stepping stones for the British Second Army in late July 1944. To capture this vital ground, Allied forces would have to defeat arguably the strongest German armored formation in Normandy: the I. SS-Panzerkorps "Leibstandarte." The resulting battles of late July and early August 1944 saw powerful German defensive counterattacks south of Caen inflict tremendous casualties, regain lost ground, and at times defeat Anglo-Canadian operations in detail.

Princess Arabella of Avonia is bored out of her ever-loving mind. No 28-year-old wants to live an endless loop of high teas, state dinners, and the same five conversations. They want freedom and adventure. After a wild night out in Ibiza ends in disaster, the royal handlers have shortened her leash considerably. Desperate for an out, she sneakily signs up to cohost a new nature docu-series, starring Will Banks, the man dubbed "McHotty of the Wilderness".

God uses his people to accomplish his work through his word. Every Bible teacher―from pastors and small-group leaders to Sunday school volunteers―has the task and privilege of rightly handling the revelation God has given. To do this effectively, they need to make Scripture the driving force of their preaching. In this convenient handbook, David J. Jackman offers listeners the basic principles of biblical exposition that will equip them to faithfully study, prepare, and deliver sermons and Bible talks.

Engineering Hitler's Downfall features numerous inventions such as the decoding machines developed at Bletchley Park; the hand-held mine detectors that cleared pathways through enemy minefields, firstly at the Battle of el Alamein but also in most subsequent actions; the newly-located factories and tanks that enabled the Russians to repulse the German invasion; the escort carriers and long range aircraft that enabled U-boats to be attacked in the mid-Atlantic; and the 4000 plus Bailey bridges that allowed narrow ravines and rivers as wide as the Rhine to be crossed.

"God continues to speak today," says renowned French Jesuit writer Jean-Pierre de Caussade. Yet de Caussade explains that He doesn't always speak in ways we expect. His will isn't always revealed to us in a broad vision for our lives or overt direction. His voice and His will can be discovered in our everyday world as we give our lives to Him in complete trust and allow Him to work out His purposes for us.

The Economics of Poverty reviews critically past and present debates on poverty, spanning both rich and poor countries. The book provides an accessible new synthesis of current economic thinking on key questions: How is poverty measured? How much poverty is there? Why does poverty exist, and is it inevitable? What can be done to reduce poverty? Can it even be eliminated? The book does not assume that listeners know economics already.

My name resounds across the Universe, attracting lots of unwelcome attention. I am the Unconquerable. The Demi God. The Death Bringer. And strangely enough, now that I am at my strongest, many Players seek to test my limits.

Matthew Mills uncovers and draws together vibrant contributions to Marian doctrine and devotion by some of those then living in England under the sixth-century Rule of St. Benedict: the Benedictines and their successors, the Cistercians. In a thematic unfolding of Mary's life and identity, a picture emerges of a Mariology shaped by the constant of monastic liturgy, anchored in the biblical and patristic wisdom cherished and transmitted by the Venerable Bede, and animated by love. Towering figures are also placed within a wider landscape alongside lesser known but still significant others.

The Titanic. The Britannic. The Olympic. They are some of the most famous ships in history, but for the wrong reasons. The Olympic Class liners were conceived as the largest, grandest ships ever to set sail. Of the three ships built, the first only lost the record for being the largest because she was beaten by the second, and they were both beaten by the third. The class was meant to secure the White Star Line's reputation as the greatest shipping company on earth. Instead, with the loss of both the Titanic and the Britannic in their first year of service, it guaranteed White Star's infamy.