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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Dios ve lo que nosotros no vemos, él sabe lo que nosotros ignoramos y quiere que nos vaya bien en la vida, por eso es necesario orar y preguntarle qué piensa él antes de publicar algo en redes sociales, antes de renunciar al trabajo, antes de comprar o vender una casa, antes de casarse, antes de hacer un viaje, antes de elegir nuestra carrera profesional, antes de aceptar un negocio, antes de conversar con alguien o cualquier otra cosa.

A group of friends decamps from 1920s Paris for the Festival of San Fermin in Pamplona, Spain. Jake is in love with the aristocratic Bret Ashley, but Bret’s wandering eye lands on a young matador. In the week of drinking, bullfighting, and jealousy that follows, friendships will be upended and hopes for love dashed.

Teo, a seventeen-year-old Jade semidiós and the trans son of the goddess of birds, isn't worried about the Trials...at least, not for himself. His best friend, Niya is a Gold semidiós and a shoo-in for the Trials, and while he trusts her abilities, the odds of becoming the sacrifice is one-in-ten. But then, for the first time in over a century, the impossible happens. Sol chooses not one, but two Jade competitors. Teo, and Xio, the thirteen-year-old child of the god of bad luck. Now they must compete in five trials against Gold opponents who are more powerful and better trained.

Despite the heavy gold bounty on his head, Joey's on the war path to greatness and rising like a star. He has millions of livestream viewers watching him solo an entire dungeon during an apocalypse where the multiverse system integrates whole universes and initiates countless humans to its game-like realms of limitless magic.

The Portal explores how meditation and mindfulness will unlock your power, grow your compassion for those around you, and awaken your thirst for change. Sharing personal stories from six people who healed their lives through meditation, as well as compelling insights from some of today’s most innovative thinkers, The Portal shares a vision for humanity transformed.

5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families, and your friends. In order to lead others effectively, we need a true understanding of ourselves, our natural tendencies, and patterns of behavior.

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

When one of their own is tragically killed in a car crash, Argyle Prep is full of questions. Who was at the wheel? And more importantly, who was at fault? But in a place ruled by pedigree and privilege, the answers can only come at a price. Set against the glitz and glamour of an elite LA private school, Melissa de la Cruz's first YA thriller is an addictive whodunit perfect for fans of Gossip Girl and A Good Girl's Guide to Murder.

After a lifetime of taking care of his impossible but irresistible sister and his cherished niece, Tom is ready to put himself first. An architect specializing in tiny houses, he finally has an opportunity to build his masterpiece—“his last shot at leaving a footprint on the dying planet.” Assuming, that is, he can stick to his resolution to keep the demands of his needy family at bay. Naturally, that’s when his phone rings.

After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: Was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father's death.

As Nobel Prize-winning economist Ronald Coase once cynically observed, "If you torture data long enough, it will confess." Lying with statistics is a time-honored con. In Standard Deviations, economics professor Gary Smith walks us through the various tricks and traps that people use to back up their own crackpot theories. Sometimes, the unscrupulous deliberately try to mislead us. Other times, the well-intentioned are blissfully unaware of the mischief they are committing.

Fascinating, far-reaching, and definitive, THE LAST GREAT DREAM is the ultimate guide to a generation-defining countercultural movement, an Underground 101 course for newcomers and aficionados alike.

R. Andrew Chesnut offers a fascinating portrayal of Santa Muerte, a skeleton saint whose cult has attracted millions of devotees over the past decade. Although condemned by mainstream churches, this folk saint's supernatural powers appeal to millions of Latin Americans and immigrants in the US. Devotees believe the Bony Lady (as she is affectionately called) to be the fastest and most effective miracle worker, and as such, her statuettes and paraphernalia outsell those of the Virgin of Guadalupe and Saint Jude, two other giants of Mexican religiosity.

In Neil deGrasse Tyson's delightful journey through the cosmos, his fictional character Merlin responds to popular questions asked by adults and children alike. Merlin, a timeless visitor from Planet Omniscia in the Andromeda Galaxy, has observed first-hand many of the major scientific events of Earth's history. Merlin's friends include the most important scientific figures and explorers of all time - da Vinci, Magellan, Newton, Einstein and Hubble.

At the turn of the millennium, digital technologies seemed to have immense promise for transforming our society. With these powerful new tools, the thinking went, we would be free to live our best lives, connected to our communities in ways full of infinite potential. A quarter of a century on, this form of utopianism seems like a cruel mirage. So what happened? In Against Platforms, technologist and creator Mike Pepi lays out an explanation of what went wrong—and a manifesto for putting it right.

A bet between the gods Hermes and Apollo leads them to grant human consciousness and language to a group of dogs overnighting at a Toronto veterinary clinic. Suddenly capable of more complex thought, the pack is torn between those who resist the new ways of thinking, preferring the old dog ways, and those who embrace the change. The gods watch from above as the dogs venture into their newly unfamiliar world, as they become divided among themselves, as each struggles with new thoughts and feelings.

They're an odd pair, to be sure: pale, rail-thin, black-clad Zelikman, a moody, itinerant physician fond of jaunty headgear, and ex-soldier Amram, a gray-haired giant of a man as quick with a razor-tongued witticism as he is with a sharpened battle-ax. Brothers under the skin, comrades in arms, they make their rootless way through the Caucasus Mountains, circa A.D. 950.

Eric André is a master of the art of pranking—“an Andy Kaufman for the Four Loko generation,” as Spin magazine once hailed him. For over a decade, he and longtime collaborator Dan Curry have dreamed up and performed a cornucopia of outrageous, often illegal, and always death-defying hijinks for the Adult Swim series The Eric Andre Show, as well as in the hit movie Bad Trip. Now, in their very first book, Eric and Dan reveal the secret fuel behind their surrealistic prank machine.

Thomas and Viv Adler have a picture-perfect family. Affluent and attractive, with two well-mannered kids almost out of the nest, they live in a beautiful house in a well-to-do neighborhood. Their jobs are secure; their children are thriving; the world is their oyster. Until one morning, when they wake up to find that their house and car have been pelted with eggs. Thomas dismisses it as the work of a few out-of-control kids, but when a smoke bomb is tossed on their front lawn, and the tires on their BMW are punctured, he begins to worry.