Showing results by narrator "Karen Saltus" in All Categories

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

Sex in college has never been simple. And with modern technology, the rising rates of sexual assault and STIs, and an increasingly ambiguous hookup culture, it is getting ever more complex. Sex, College, and Social Media: A Commonsense Guide to Navigating the Hookup Culture is a compassionate, funny, and well-researched primer for the modern college student, both male and female. It covers a range of topics.

The Etiquette Edge gives you a crash course on modern business manners. New advice explains how to navigate sticky situations at work, including digital interactions that are easy to misinterpret - and hard to mend. From interviewing etiquette and dress codes to working in close quarters and communicating upward, you'll master the essentials of making a great impression and building relationships.

People keep track. In the 18th century, Benjamin Franklin kept charts of time spent and virtues lived up to. Today, people use technology to self-track: hours slept, steps taken, calories consumed, medications administered. Ninety million wearable sensors were shipped in 2014 to help us gather data about our lives. This audiobook examines how people record, analyze, and reflect on this data, looking at the tools they use and the communities they become parts of.

If your answer to any of the following questions is yes, listen to this book now. Don't walk into another situation without being 100 percent confident. 1. Have you ever been unsure as to who should be introduced first? 2. Have you ever placed your keys, purse, or cell phone on a table at a restaurant? 3. Have you ever worn your name tag on your left lapel? 4. Have you ever buttered your entire dinner roll before taking the first bite? 5. Have you ever sat down to dine and not known which glass was yours?

Mentors are over-utilized, undertrained, and often under deliver. From an employer's perspective, assigning a mentor is often a band aid to a larger problem. From an employee's perspective, a lack of formal mentorship is seen as a serious, career-inhibiting problem, the equivalent of sailing a boat without a rudder. In The Mentor Myth, Debby Carreau represents this dichotomy, explaining that while a mentor's counsel can be invaluable, it is not the silver bullet human resources professionals claim.

Even the Odds helps us understand the broader implications of risk - and how it guides our decision-making - so that we can improve outcomes across multiple facets of our lives, from our businesses and investments, to the personal choices we make.

If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner?

What does it take to lead the successful turnaround of four consecutive organizations? What does it take to run a $5 billion business in Detroit as the city struggles to emerge from municipal bankruptcy and its worst ongoing crisis ever? What does it take to be a female CEO who has come up against discrimination and personal attack? It takes Unconventional Leadership, a style of leadership based on confronting reality and leading headlong through adversity.

Lose twenty pounds and reverse the aging process in just sixty days with this clinically proven, holistic lifestyle plan from an anti-aging expert whose clients include some of New York City’s most successful women. Most diets don’t work because they restrict food intake and put inconsistent...

Being a good parent is one of the most difficult, yet most rewarding, jobs a person can have in his or her lifetime. Being the parent of a teen is an especially daunting phase of the journey. As parents begin to notice the significant changes that come with adolescence (physical changes brought about by puberty, the constant angst and moodiness, and of course the classic eye-rolling and the I-know-it-all attitude), they wonder just what happened to their happy, sweet, and affectionate young boy or girl.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.

There are nine million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of "how-to" they need.

As management ages and prepares to work longer than previous generations, and Millennials join companies at steady rate, companies are suffering through tension and dissonance between Millennials and Boomers, and realizing that they can't just wait for management to age out to fix it. Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don't.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Feast or famine, boom or bust - it's a pattern that too many sales organizations regard as a necessary evil. And that's plain wrong. If you want a long-term career, you need to get off the roller-coaster of inconsistent results. Instead of frantic scrambles to meet quotas, you can create a strong year-round record of closed sales, repeat customers, and increasing referrals, all while you build a growing prospect list.

We’ve all had great teachers who opened new worlds, maybe even changed our lives. What made them so great? Everyone agrees that a great teacher can have an enormous impact. Yet we still don't know what, precisely, makes a teacher great. Is it a matter of natural-born charisma? Or does exceptional teaching require something more? Building a Better Teacher introduces a new generation of educators exploring the intricate science underlying their art.

Make Waves encourages listeners to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks listeners through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give listeners a sense of how to encourage and instill these "wave-making" behaviors in others within their organization.

Should your company pursue global expansion or mine local opportunities? Take risks to grow dramatically or protect your current stability? Seek to maximize sales or the bottom line? We're so often faced with apparent paradoxes: continuity and change, conservatism and progressiveness, predictability and chaos. In business, inherent tensions are mistakenly viewed as problems to be resolved once the "correct" answer is found. But when we consider only one direction - either A or B - we only see part of the picture.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.