Showing results by narrator "Barry Abrams" in All Categories

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Whether you're starting a business from scratch or in an existing company facing new threats, this audiobook offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on and help it thrive long into the future.

Whenever middle-aged desert tour guide Forrest Bryant Johnson went out on his daily walks into the Mojave, all was usually peaceful and serene. But one beautiful summer day in 1987, Forrest heard a cry of distress. Following the cries, he came upon a small bobcat kitten, injured, orphaned, and desperately in need of help. So Forrest took his new feline friend home for a night.

In this hope-filled approach to spiritual and personal growth, the 12 Steps of Alcoholics Anonymous are uniquely interpreted to speak to everyone seeking a freer and more God-centered life. This special rendering makes them relevant to those suffering from specific addictions - alcohol, drugs, gambling, food, sex, shopping - as well as the general addictions we wrestle with daily, such as anger, greed, and selfishness.

The Competitive Buddha is about mastery, leadership, and spirituality. Learn what you need to keep, what you need to discard, and what you need to add to your mental, emotional, and spiritual skill set as an athlete, coach, leader, parent, CEO, or any other performer in life. Understand how Buddhism can help you to be better prepared for sports and life, and how sports and life can teach you about Buddhism. Lynch sheds light on the positive aspects of competition, adding Eastern thought and spirituality to sport, while elevating competitors and the game.

More than 84 million Americans - almost three-fourths of the US population - own a pet, and our society is still learning how to recognize and dignify that relationship with proper mourning rituals. We have only recently allowed the conversation of how to grieve for our nonhuman family members to come front and center. Lost Companions fills a specific, important demand, a massive need in the market for an accessible, meaningful book on pet loss.

Unlock the wisdom, guidance, and spiritual insight of the Talmud The Talmud For Dummies introduces you to the Jewish guidebook on life and overall cornerstone text of Judaism, the Talmud. This easy-to-understand book makes the Talmud's sixty-three volumes approachable, so you can deepen your...

In the Bible Elijah is a zealous prophet, attacking idolatry and injustice, championing God. He performs miracles, restoring life and calling down fire. When his earthly life ends, he vanishes in a whirlwind, carried off to heaven in a fiery chariot. Was this a spectacular death, or did Elijah escape death entirely? The latter view prevailed. Though residing in heaven, Elijah revisits earth—to help, rescue, enlighten, and eventually herald the Messiah.

Tackle your thorniest problems using the wise fool's savvy strategies! The wise fool is the archetypal contrarian known for his creativity, irreverence, and humor. He looks at life in unorthodox ways and pushes back against the status quo. Throughout history, powerful decision-makers (Egyptian pharaohs, Chinese emperors, Persian sultans, and European kings) consulted wise fools to question the assumptions that kept them mired in stale and obsolete solutions.

Do you have obsessive, negative, intrusive thoughts that keep you up at night and miserable during the day? Do these thoughts make you feel sad, angry, anxious, or ashamed? Whether you have a formal diagnosis such as depression, anxiety, bipolar disorder, obsessive-compulsive disorder (OCD), or borderline personality disorder (BPD)—or simply struggle with unwanted thoughts and the emotions they cause—this workbook can help you find the relief you desperately seek.

Fifty years after President Richard Nixon declared a "War on Drugs", the United States government has spent more than a trillion dollars fighting a losing battle. In a rare multifaceted overview of the underground drug market, featuring historical and ethnographic accounts of illegal drug production, distribution, and sales, The War on Drugs: A History examines how drug-war policies contributed to the making of the carceral state, racial injustice, regulatory disasters, and a massive underground economy.

New stadiums have been built, new stars have been born, and records have been broken since the last edition of Football for Dummies. This new edition is the fan's ultimate, up-to-date guide to all things pigskin. Perfect for new and veteran fans of the sport alike, it covers everything you need to be the most knowledgeable spectator in the stadium. With deep explanations of every position, analysis of offense and defense, and detailed strategies for play, football legend Howie Long and established analyst John Czarnecki present the ins and outs of football for fans of all ages.

In a mere twelve months, between May 2020 and May 2021, horse racing's most recognizable face—Hall of Fame trainer Bob Baffert—had five horses that failed postrace drug tests. Among those was the 2021 Kentucky Derby winner, Medina Spirit. While the incident was a major scandal in the Thoroughbred racing world, it was only the latest in a series of drug-related infractions among elite athletes. Milton C. Toby addresses the historical and contemporary context of the Thoroughbred industry's most pressing issue.

Solar energy, once a niche application for a limited market, has become the cheapest and fastest-growing power source on earth. What's more, its potential is nearly limitless. But in Taming the Sun, energy expert Varun Sivaram warns that the world is not yet equipped to harness erratic sunshine to meet most of its energy needs. And if solar's current surge peters out, prospects for replacing fossil fuels and averting catastrophic climate change will dim.

A compelling account of the four-thousand-year history of a people that spans the globe and transcends the ages. From the ancient and simple faith of a small tribe to a global religion with adherents in every nation, the path of the Jews is traced through countless expulsions and migrations, the great tragedy of the Holocaust, and the joy of founding a homeland in Israel. Putting the struggle of a persecuted people into perspective, Max Dimont asks whether the tragic sufferings of the Jews have actually been the key to their survival, as other nations and races vanished into obscurity.

Rex Forehand, PhD, and Nicholas Long, PhD, have helped thousands of parents achieve discipline using positive reinforcement, without yelling or harming the child's self-esteem. Their clinically proven, five-week program gives you the tools you need to successfully manage your child's behavior, giving specific factors that cause or contribute to disruptive behavior, ways to develop a more positive atmosphere in your family and home, and strategies for managing specific behavior problems.

The legalization of sports wagering has increased the pot exponentially. But navigating the new systems can be tricky. If you're a newcomer ready to bet on sports as an occasional pastime, veteran sports writer and Las Vegas insider Rob Miech delivers a vital primer on terminology, options, and procedures. If you're already taking advantage of the sports betting world as a money-spinning career, he shares the latest approaches and all-new game-changing techniques by tapping the skills, secrets of success, and cautionary counsel of players on both sides of the counter.

This memoir, written in 1965, is considered the first revisionist history of Zionism. A groundbreaking document, it discusses the treatment of the Palestinians, the effects of the Holocaust, the exploitation of the Mizrahi Jewish immigrants, and the use of propaganda to win over public opinion in America and among American Jews.

This book will help you think more analytically. Doing so will enable you to better understand the world around you, to make smarter decisions, and to ultimately live a more fulfilling life. It draws on the maxims of Richard Zeckhauser, a legendary Harvard professor, who has helped hundreds of students and colleagues progress toward these goals.