Showing results by narrator "Sean Pratt" in All Categories

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

"If it is possible to understand the American paradox, the marriage of slavery and freedom, Virginia is surely the place to begin," writes Edmund S. Morgan in American Slavery, American Freedom, a study of the tragic contradiction at the core of America. Morgan finds the key to this central paradox in the people and politics of the state that was both the birthplace of the revolution and the largest slaveholding state in the country.

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

This audio book will show you, step by step, how to quickly and easily set up and run your own profitable online business and "make money from anywhere." Best selling author Pat O'Bryan ( Your Portable Empire), along with multiple best-seller Dr. Joe Vitale ( Attract Money Now), Marlon Sanders ( Internet Marketing Superstar), Connie Green ( Huge Profits With a Tiny List), and several other Internet Marketing experts have created a road map for you.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space.

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy?Our passports broadcast our personal information and could allow terrorists to target us by nationality.

New York Times bestselling author, Dr. David J. Lieberman, introduces a wonderful right-to-the-point mini audio book that tells listeners how to end food cravings once and for all! Understanding how cravings seduce you into surrendering can help you to conquer them, maintain a healthy weight and improve your overall health. Most significantly, you can tip the scales in your favor, and harness the power of psychology and physiology to reprogram your brain, and to permanently counter your cravings.

This chapter begins with Lincoln's fight for a seat in congress against two other Whig candidates. This part of his life is notably marked by domestic disturbances, many of which shaped people's idea of Lincoln, the man. Taking a pro-tariff stance in his campaign, he is elected to congress in 1846. We learn of his affinity to poetry, which he avidly read and wrote, and see the development of the 'old Abe' archetype.

In The Triumph of Value Investing, Janet Lowe urges listeners to return to the basic principles of value investing, as taught by the legendary Benjamin Graham, which remain as relevant as ever today. These lessons can help listeners maneuver sanely through any type of economic turmoil and even benefit from further disruptions.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

This point in Lincoln's life is marked by a sudden return to the practice of law. Highly moral and judicious, he often took little or no money for cases, and would not represent a client if he didn't believe in his case. Lincoln tried to settle many cases out of court. He developed a persona of being affable and open, especially to juries, giving him a noted advantage. He also served on the circuit courts, where lawyers had to prepare cases quickly and where lodging was often quite difficult to find.

Even with the economy feeling a little bit better, there is a real fear that markets will stay down and things won't ever get back to normal. But a few brave voices say that this attitude is just too pessimistic.Capitalism has not failed. And it's not time to just give up - on free markets or a better tomorrow. History shows that every time the economy was thought to be done, worn out, finished, it bounced back. The economy is not as fragile as the pessimists think. In fact, things are already improving.

Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new audiobook will surprise and move you, no matter where you stand on globalization.

Dissatisfaction with the Emancipation Proclamation and lack of military victory heightens the discontent with the administration. Trouble comes with the destructive rivalry within the army and the threat of the French intervening on behalf of the Confederacy. The president's decision concerning the Minnesota Sioux Uprising infuriates the West. Lincoln must decide what to do with a demoralized army of the Potomac. His compassion with the troops increases his popularity within the military. General Lee begins his second invasion of the North.

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

The world is always changing, and you have two options: rail against it - and blame government, big business, and foreign countries for something you can't control - or recognize the evolving world and get to work making the most of the opportunities change brings. While you can't stop change, you can profit from it, and MoneyShift: How to Prosper from What You Can't Control is your one-stop guide to finding out how. Investing successfully means figuring out where new opportunities are emerging.

"Hold On with a Bulldog Grip and Chew and Choke as Much as Possible": The Grand Offensive: (May–August 1864): The Spring Offensive is launched. A bogus presidential proclamation calling for volunteers and prayers causes panic throughout the North. Grant and Lee battle for six weeks until severe losses force them to a halt. Congressional Radicals pass a bill that will allow Southern States readmittance to the Union as long as they give an oath that they never supported the Confederacy. Southern leaders spread bogus peace overtures. Lincoln reaffirms his commitment to the Emancipation.