Showing results by narrator "Steve Menasche" in All Categories

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

Drawing on cutting-edge neuroscience, Josh Davis, director of research at the NeuroLeadership Institute explains clearly that our brains and bodies operate according to complex biological needs that, when leveraged intelligently, can make us incredibly effective. From what and when we eat, to when we tackle tasks or disengage - how we plan our activities has a huge impact on performance. Davis shows us how we can create the conditions for two awesome hours of effective mental performance.

Blending history and cutting-edge economic analysis, and writing in lively and jargon-free prose, Saez and Zucman dissect the deliberate choices (and sins of indecision) that have brought us to today: the gradual exemption of capital owners; the surge of a new tax avoidance industry; and the spiral of tax competition among nations. With clarity and concision, they explain how America turned away from the most progressive tax system in history to embrace policies that only serve to compound the wealth of a few.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

The ever-increasing pace of change in today's organizations requires us all to understand and quickly adapt to constant shifts in the way our companies operate and how work gets done. Developing your own and your team's learning agility will keep your skills fresh, and help you stay flexible, grow from mistakes, and successfully respond to unexpected challenges.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Being kind to yourself might sound simple, but self-compassion can change your life dramatically. Self-Compassion for Dummies will help you discover self-critical thoughts and self-defeating behaviors that are holding you back from fulfilling your potential and explore how you can learn to work around these things to find your way to more joy and satisfaction. When you learn to love and appreciate yourself completely, you free yourself up to achieve great things. This book will show you how!

The mainstream forecasts fall into three camps. One considers today as the "new normal," where ordering a ride or food on a smartphone or trading in bitcoins is as good as it's going to get. Another foresees a dystopian era of widespread, digitally driven job—and business—destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the "Roaring 2020s."

How did early Christians come to believe that Jesus of Nazareth was the divine Son of God? This is the central question in this book. When Did Jesus Become God? is a transcribed conversation between Bart Ehrman and Michael Bird, with a helpful historiographic introduction by Robert Stewart that helps listeners understand the conclusions reached by Ehrman and Bird.

Pragmatism, America's homegrown philosophy, has been a major intellectual movement for over a century. Unlike its rivals, it reaches well beyond the confines of philosophy into concerns and disciplines as diverse as religion, politics, science, and culture. In this concise, engagingly written overview, John R. Shook describes pragmatism's origins, concepts, and continuing global relevance and appeal.

The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media—and our democracy—to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

Autism for Dummies is a comprehensive guide exploring the full spectrum of autism experiences. This essential resource deepens understanding for self-advocates, parents, educators, and professionals, fostering respect and acceptance for all individuals on the autism spectrum. It acknowledges the vastly different abilities and support needs among autistic individuals, portraying these experiences with depth and empathy.

Virtual meetings. Video calls. Emails and chat messages. These technological conveniences can be helpful when you're working remotely. But the actual experience of getting your work done while remaining an effective part of a far-flung team can be frustrating. How can you make remote work work for you? The HBR Guide to Remote Work provides practical tips and advice to help you work more productively with your team and colleagues, even though you're not in the same location.

Historian Erik Baker argues that the entrepreneurial work ethic has given meaning to work in a world where employment is ever more precarious—and in doing so, has helped legitimize a society of mounting economic insecurity and inequality. Where work is hard to find and older nostrums about diligent effort fall flat, the advice to "make your own job" keeps hope alive.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.

Panic anxiety is the number one mental health problem for women and second only to drug abuse among men. Synthetic tranquilizers can alleviate the symptoms of anxiety illnesses. However, in order to achieve lasting emotional tranquility, a significant lifestyle change must be made. The Anxiety Cure provides proven, natural strategies for overcoming panic disorder and finding an emotional balance in today's fast-paced world.

In The Next Renaissance, acclaimed AI advisor Zack Kass presents an optimistic and compelling vision of how artificial intelligence will shape our lives. Drawing on historical context, cutting-edge advancements, and firsthand experience, Kass lays out how AI will become a collaborative partner in building a better, more creative, and more compassionate world. Just as the original Renaissance revolutionized art, science, and society.