Showing results by publisher "Ascent Audio" in Science & Engineering

Everything we know about how planets form and how life arises suggests that human civilization on Earth should not be unique. We ought to see abundant evidence of extraterrestrial activity - but we don't. Where is everybody? In this volume in the MIT Press Essential Knowledge series, science and technology writer Wade Roush examines one of the great unsolved problems in science: Is there life, intelligent or otherwise, on other planets?

We've all heard that a picture is worth 1,000 words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous - and easier to share than ever. However, they can also lead us astray. Charts lie in a variety of ways - displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories.

We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.

The tech lead role is one of the most pivotal—and puzzling—in the tech world. Are you a coder at heart? A project manager in disguise? A mentor, strategist, or problem-solver-in-chief? The truth is, you're often all of these rolled into one. Yet, with so few resources tailored to this multifaceted role, many tech leads find themselves navigating a sea of expectations and constant challenges without a clear map. This book serves as your definitive guide, helping you cut through the confusion, understand the unique demands of the role, and tackle each responsibility with confidence and clarity.

Bob Muglia helps us understand how innovation in data and information technology have led us to AI—and how this technology must shape our future. The long-time Microsoft executive, former CEO of Snowflake, and current tech investor maps the evolution of the modern data stack and how it has helped build today's economy and society. And he explains how humanity must create a new social contract for the artificial general intelligence (AGI)—autonomous machines intelligent as people-that he expects to arrive in less than a decade.

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams.

From quantum computing to VR training, and from 3D-printing to brain-computer interface, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? The Year in Tech, 2022 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

Neuroscience in small bits for the brain-curious. From magazine covers to Hollywood blockbusters, neuroscience is front and center. This popular interest has inspired many questions from people who wonder just what is going on in the three pounds of tissue between their ears.

The bonds we are capable of feeling toward other people - how we know and belong to one another - provide fascinating glimpses into the intricacies of human behavior. Intimacy is that moment when our true identity is revealed to another, when traumas, fears, and ambitions are shared. Through the ordinary stories of eight relationships, Giovanni Frazzetto has woven an extraordinary narrative of togetherness.

Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization - Roomba, for example - and adoption by governments - most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop, but not much about Atlas, Motoman, Kiva, or Beam - real-life robots that are reinventing warfare, the industrial workplace, and collaboration.

Freakonomics showed how economic calculations can explain seemingly counterintuitive decision-making. Thinking, Fast and Slow helped listeners identify a host of small cognitive errors that can lead to miscalculations and irrational thought. In What the Luck?, statistician and author Gary Smith sets himself a similar goal, and explains - in clear, understandable, and witty prose - how a statistical understanding of luck can change the way we see just about every aspect of our lives.

This 50th anniversary edition of Men, Machines, and Modern Times, though ultimately concerned with a positive alternative to an Orwellian 1984, offers an entertaining series of historical accounts taken from the 19th century to highlight a main theme: the nature of technological change, the fission brought about in society by such change, and society's reaction to that change.

People keep track. In the 18th century, Benjamin Franklin kept charts of time spent and virtues lived up to. Today, people use technology to self-track: hours slept, steps taken, calories consumed, medications administered. Ninety million wearable sensors were shipped in 2014 to help us gather data about our lives. This audiobook examines how people record, analyze, and reflect on this data, looking at the tools they use and the communities they become parts of.

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

The great economic boom times in American history have come because of fortuitous discoveries. Natural resources (coal first, then oil) fueled vast economic and industrial expansions, which helped create and supply new markets. The last genuine economic game changer was the technology boom of the 1990s, which gave the U.S. a global competitive advantage based on electronics and silicon. In defiance of the recessionary times (in 1990), he saw the coming boom. Now, in 2013, he sees the threshold of another.