Showing results by publisher "Ascent Audio" in Money & Finance

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

As far back as we can trace human history, there have been entrepreneurs. Almost five millennia ago, copper tool manufacturers set up a factory in what today is southwest Spain, profiting for hundreds of years from trade around the Mediterranean. Papyri document the diverse investments of an ancient Egyptian businessperson, from grain-yielding land to flax for linen cloth. What do these figures have in common with renowned modern entrepreneurs, and how do their similarities help us achieve a deeper understanding of entrepreneurship?

A metaphorical journey through the hot, shifting sands of the capital markets "desert" to awaken listeners to the urgency of the "Behavior Gap"—a chronic gap of under-performance relative to the markets experienced by investors worldwide. This is a roadmap of portfolio management concepts and contrarian tactics that can turn misbehaviors, undue risks, and short-term gambles into longer-term strengths.

Did you know that to make a task seem easier, all you have to do is lean back a little? Or that retail salespeople who mimic the way their customers speak and behave end up selling more? If you like stats like this, are intrigued by ideas, and find connecting the dots to be a critical part of your skill set—this book is for you. Culled from Harvard Business Review's popular newsletter, The Daily Stat, this book offers a compelling look at insights that both amuse and inform.

What exactly is capitalism? How has the meaning of capitalism changed over time? And what's at stake in our understanding or misunderstanding of it? In Capitalism, Michael Sonenscher examines the history behind the concept and pieces together the range of subjects bound up with the word. Sonenscher shows that many of our received ideas fail to pick up the work that the idea of capitalism is doing for us, without us even realizing it.

In Sustainably Investing in Digital Assets Globally, international finance and fintech expert Selva Ozelli delivers an eye-opening and insightful discussion of cryptocurrency investment, as well as the risks and opportunities that await those who deal in this promising new technology. In the book, the author explores how cryptocurrencies have been used by illicit operators throughout the US and the world and how legitimate investors have sought to limit their exposure to illegal activity.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now. Enter Global Class, the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world's fastest growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of business does to succeed.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Brady Johns was tired of spending countless hours staring at the three walls of his cubicle at his job in the tech world. He craved adventure, travel, and the ability to do big, generous things for the people he loved. So he decided to take his fate into his own hands and build the life he wanted, brick by brick. In Flip-Flops and Fortunes, he shows you how to do the same through a combination of real estate investing and passive income strategies.

The Little Book of Zen Money delivers easy-to-follow steps for combining sensible saving strategies with mindfulness practices to achieving financial peace of mind. Finally, you can know how to fix your finances without feeling stressed out! In this book, you'll find out that sound financial strategy is far more straightforward than the financial industry wants you to think. It reveals the path to mindful money simplicity, showing listeners how to adopt behaviors that encourage responsible saving and spending.

Sustainable & Responsible Investing 360° is a must-listen for anyone wanting to know more about investing for positive social, environmental, and ethical impact-with market returns. These are the stories and tactics of those leading the way as Sustainable and Responsible Investing goes mainstream.

China GDP has grown from $300 per capita to more than $10,000 in the past thirty years and lifted more people into the middle class than in any other country at any other point in human history. It is important for investors, US companies and anyone interested in the global economy to understand China. Author Jonathan A. Krane provides an inside look at China's transformation into a global superpower and explains why the relationship between the US and China is the most critical economic relationship in the world today.

In Soft Skills for the Professional Services Industry: Principles, Tasks, and Tools for Success, renowned auditing professional, valuator, and author Andreas Creutzmann delivers an essential guide for professionals seeking to upgrade and refine their soft skills. From public speaking to problem solving, digital literacy, and intercultural fluency, the author discusses concrete strategies and practical techniques for professionally trained and credentialed experts to expand their skillset, augment their leadership abilities, and even find more fulfillment in their work.

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

When the global pandemic hit, older workers fortunate enough to retain their jobs once again had to navigate enormous upheaval, virtually overnight. Working from home, often in isolation, over-fifties found themselves facing daunting technological and social challenges. If this scenario is all too familiar, In Control at 50+ shows how to make the new normal work for you. Kerry Hannon, a workplace futurist and renowned expert on business, careers, and personal finance, combines all her insights and skills to help you actively shape your work future into what you want it to be.

Successful Black Entrepreneurs is an insightful collection of Harvard Business School case studies about Black entrepreneurs succeeding in a variety of industries and through different routes, including start-ups, franchising, and acquisitions. The book also recognizes and celebrates Black entrepreneurial excellence, as it takes the listener through the stages of entrepreneurship, including ideation, raising capital, growing the company, and taking it public.

From the founder of The Fiscal Femme and author of The 30-Day Money Cleanse, Ashley Feinstein Gerstley's Financial Adulting: Everything You Need to be a Financially Confident and Conscious Adult delivers an easy-to-follow, informative, and fun financial guide. From budgeting and consumer activism to retirement investing and paying down debt, you'll learn everything you need to know and do to be a financially savvy adult. In this important book, you'll receive a simple step-by-step guide to reaching your financial goals while living a big, exciting, and meaningful life.

A seasoned, award-winning professional money manager delivers an eye-opening and insightful take on a frequently overlooked - and critically important - investing strategy. The author walks listeners through a crash-course in how to take full advantage of the greatest opportunity for wealth accumulation: a bull market. Unloved Bull Markets is the perfect book for investors who seek to base their decisions on data and logic, rather than fears and intuition, and want to focus on the profitable climb instead of distressing worries.

The market volatility exacerbated by the COVID-19 pandemic has led many to question their exposure to risk in their own portfolios. But what should one do about it? Accomplished investment consultant Alex Shahidi delivers a powerful approach to portfolio management that reduces the potential for significant capital loss while maintaining an attractive expected return. Perfect for both individual and professional investors, Risk Parity is a must-have resource for anyone seeking to increase consistency in their portfolio by building a truly balanced asset allocation.