Showing results by publisher "Audible Studios" in Innovations

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.

Humans conquered the world thanks to their unique ability to believe in collective myths about gods, money, equality and freedom–as described in Sapiens: A Brief History of Humankind. In Homo Deus, Prof Harari looks to the future and explores how global power might shift, as the principal force of evolution–natural selection–is replaced by intelligent design.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

Once we step on the treadmill of progress, it's hard to step off. Yet Edward Tenner shows that human ingenuity can be applied in self-preservation as well, and he sheds light on the ways in which the users of commonplace technology surprise designers and engineers, as when early typists developed the touch method still employed on today's keyboards. And he offers concrete advice for reaping benefits from the devices that we no longer seem able to live without. Although dependent on these objects, we can also use them to liberate ourselves.

Highlighting the careers of well-known inventors, this exploration of failure amid greatness reveals the lesser-known and most fascinating facts about their careers, their wackier hobbies, and their big flops alongside great successes. Thomas Edison, for example, not only revolutionized the world with the light bulb but also designed a concrete piano, a nonoperational helicopter made from box kites and piano wire, and a machine to speak to the dead.

La minigonna o il latte in polvere? La pillola anticoncezionale o la lavatrice? Lo smartphone o il fast food? La Divina Commedia o lo sbarco sulla Luna? Omero o il velinismo? Che cosa ha rivoluzionato davvero la vita degli uomini e delle donne di oggi? Muovendosi tra scoperte tecnologiche, piccole e grandi invenzioni, colpi di genio o fortuna, questo libro racconta la storia di 101 idee che hanno cambiato il mondo, attingendo a studi, ricerche, notizie di cronaca.

Philosophe passionné par les grandes questions de notre temps, Luc Ferry décrypte les nouveaux enjeux de l’intelligence artificielle en convoquant les plus grands esprits, de Spinoza à Hegel en passant par Kant et Heidegger. Une révolution est en marche, et peu de gens s’en aperçoivent : l’IA est en train de profondément changer le monde. Avec clarté et profondeur, Luc Ferry explore les promesses et les limites de cette technologie fascinante, qui imite la pensée à la perfection.

Oggi internet, con tutti i suoi pericoli e le sue opportunità, fa parte della vita dei bambini e delle competenze che dovranno acquisire per stare al mondo. Tra i genitori c’è chi ha rinunciato alla battaglia per tenere sotto controllo i contenuti a cui sono esposti i propri figli e li lascia navigare da soli in rete, e chi, nel dubbio, vieta tout court smartphone e tablet. Chi ha ragione? Secondo Giuseppe Lavenia, che si occupa da decenni della delicata relazione tra bambini e strumenti digitali in veste di psicoterapeuta e formatore per insegnanti e genitori, nessuno dei due.