Showing results by publisher "Audible Studios" in History & Culture

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Get up close and personal with science as Andrew Kessler narrates his hilarious journey inside NASA’s Phoenix Mars mission - a historic enterprise manned by a motley crew of rocket scientists. The Phoenix Mars mission was the first man-made probe ever sent to the Martian arctic.

Ana Martos, en Breve Historia del condón y los métodos anticonceptivos, nos descubre, en un estilo ágil pero con absoluto rigor científico, no sólo la historia de los distintos medios para el control de la natalidad, sino las distintas posiciones que, desde la filosofía y la religión principalmente, se han opuesto a dichos medios.

From the fitness tracking Nike Fuelband to the head-mounted computer, Google Glass, wearable technology is turning our bodies into the new frontier of computing. In Computerised You, Shane Richmond considers how wearable technology could help us to lead healthier lives and make us more efficient, examines the threat to our privacy and the danger of addiction and looks to a future of computer-augmented clothing and brain implants that challenge our notions of what it means to be human.

In Connected, Hannah Waldram, Ed Walker and Marc Thomas explore examples from across the world which demonstrate that social media is a hugely powerful tool, but it is when it combines with physical communities - spurring action, amplifying a message, organizing movements - that it becomes truly transformative. It is a fascinating insight into how communities can be so much greater than the sum of their parts, and how the power of the internet has become seamlessly woven into community action.

Spanning four decades of dramatic advances in astronomy and planetary science, this book tells the story of eleven iconic exploratory missions and how they have fundamentally transformed our scientific and cultural perspectives on the universe and our place in it

Ninety-five percent of American kids have Internet access by age 11; the average number of texts a teenager sends each month is well over 3,000. More families report that technology makes life with children more challenging, not less, as parents today struggle with questions previous generations never faced: Is my 13-year-old responsible enough for a Facebook page? What will happen if I give my nine-year-old a cell phone?

Once we step on the treadmill of progress, it's hard to step off. Yet Edward Tenner shows that human ingenuity can be applied in self-preservation as well, and he sheds light on the ways in which the users of commonplace technology surprise designers and engineers, as when early typists developed the touch method still employed on today's keyboards. And he offers concrete advice for reaping benefits from the devices that we no longer seem able to live without. Although dependent on these objects, we can also use them to liberate ourselves.

Highlighting the careers of well-known inventors, this exploration of failure amid greatness reveals the lesser-known and most fascinating facts about their careers, their wackier hobbies, and their big flops alongside great successes. Thomas Edison, for example, not only revolutionized the world with the light bulb but also designed a concrete piano, a nonoperational helicopter made from box kites and piano wire, and a machine to speak to the dead.

We live in an age of connection, one that is accelerated by the Internet. This increasingly ubiquitous, immensely powerful technology often leads us to assume that as the number of people online grows, it inevitably leads to a smaller, more cosmopolitan world. We’ll understand more, we think. We’ll know more. We’ll engage more and share more with people from other cultures. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York.

Delete looks at the surprising phenomenon of perfect remembering in the digital age, and reveals why we must reintroduce our capacity to forget. Digital technology empowers us as never before, yet it has unforeseen consequences as well. Potentially humiliating content on Facebook is enshrined in cyberspace for future employers to see. Google remembers everything we've searched for and when.

While digital life races ahead, the rest of our life, from law to business, struggles to keep up. Business strategists, lawyers, judges, regulators, and consumers have all been left behind, scratching their heads, frantically trying to figure out what they can and can't do. Some want to bring innovation to a standstill (or at least to slow it down) through lawsuits and regulation so they can catch their breath. Larry Downes provides an invaluable guide for these confusing times, exploring nine critical areas in which technology is dramatically rewriting the rules of business and life.

A penetrating examination of the insidious effects of the Internet on our personalities - online and off. Whether sharing photos or following financial markets, many of us spend a shocking amount of time online. While the Internet can enhance well-being, Elias Aboujaoude has spent years treating patients whose lives have been profoundly disturbed by it.

From the Model T to the SUV, Autophobia reveals that our vexed relationship with the automobile is nothing new. In fact, debates over whether cars are forces of good or evil in our world have raged for over a century now, ever since the automobile was invented. According to Brian Ladd, this love and hate relationship we share with our cars is the defining quality of the automotive age.

Even Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"--an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functions--now more than 350,000 and counting. But the iPhone has implications far beyond the phone or gadget market.

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda.

Boolean algebra, also called Boolean logic, is at the heart of the electronic circuitry in everything we use - from our computers and cars, to our kitchen gadgets and home appliances. How did a system of mathematics established in the Victorian era become the basis for such incredible technological achievements a century later?

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical - and profitable - applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies.

"La sicurezza cibernetica è un problema di sicurezza nazionale, se dovesse scoppiare una guerra la minaccia non arriverebbe dai carri armati ma dagli attacchi ai sistemi digitali, dalle torri di controllo agli acquedotti." (Antonello Soro, la Repubblica). Il rapporto tra tecnica e democrazia, pur certamente non nuovo, è divenuto centrale nell'era digitale. L'impatto delle nuove tecnologie sulla vita individuale e collettiva è tale da dover essere affrontato con il massimo grado di consapevolezza.

La minigonna o il latte in polvere? La pillola anticoncezionale o la lavatrice? Lo smartphone o il fast food? La Divina Commedia o lo sbarco sulla Luna? Omero o il velinismo? Che cosa ha rivoluzionato davvero la vita degli uomini e delle donne di oggi? Muovendosi tra scoperte tecnologiche, piccole e grandi invenzioni, colpi di genio o fortuna, questo libro racconta la storia di 101 idee che hanno cambiato il mondo, attingendo a studi, ricerche, notizie di cronaca.