Showing titles in History & Culture

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

Our lives are being choreographed by forces that want something from us. Everything from ingrained family values to mind-altering algorithms create our foundations, warp how we see the world, manipulate our decisions, and dictate our beliefs. Yet rarely do we question these everyday influences of our modern times even as we go further down the path of unwell, unhappy, and unhinged.

Most of us spend a significant part of the day in front of a screen. Our work and social lives play out through our computers, tablets and phones: on email, social media, video conference calls and gaming servers. But what is all this screen time doing to our health, our sleep, and our relationships? Professor Pete Etchells studies the way we use screens, and how they can affect us. In UNLOCKED, he delves into the real science behind the panic about our alleged device addiction and withering attention spans.

If you want to learn about the internet of things, then pay attention.... You were just woken up in the middle of the night by smart light bulbs in your house blasting at full power for no reason. Your bleary-eyed investigation shows they tried to download a firmware update and failed. At that moment, Alexa starts quietly whispering sweet nonsense to herself in the corner and Roomba starts slamming into the nearest wall. What do you do? Is your house haunted or have the machines finally started an uprising? Neither - it’s just another day in the IoT wonderland.

To be human in today’s world means that you engage in constant linguistic interactions with some form of technology, from your smart phone to your refrigerator. That’s not as new a trend as you might think. Language has shaped - and been shaped by - some of our world’s most significant communication technologies. Our current language bears the marks of millennia of interaction between humans and our technologies, beginning with the very first primitive writing systems and moving into the age of the printing press, the telegraph, and the typewriter.

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

Unlock AI Mastery with Our Comprehensive 2-in-1 GuideCurious about artificial intelligence but unsure where to start? Our dual book bundle, featuring "Generative AI for Beginners Made Easy" and "ChatGPT for Beginners Made Easy," demystifies AI concepts and provides practical tools for applying AI in various sectors.

From the bestselling author of Talk Like Ted, The Bezos Blueprint reveals the communication and leadership strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most visionary entrepreneurs of our time, Bezos reimagined communication: between managers and employees, companies and their customers, and leaders and their followers, forever.

Paperless Builders is more than just a technology manual; it is a roadmap for innovation. Through engaging narratives and practical insights, Shanbari shares stories from his own digital transformation journey, offering listeners a unique blend of inspiration and actionable advice.

In Programmed Inequality, Marie Hicks explores the story of labor feminization and gendered technocracy that undercut British efforts to computerize. Women were a hidden engine of growth in high technology from World War II to the 1960s. As computing experienced a gender flip, labor problems grew into structural ones, and gender discrimination caused the nation's largest computer user to make decisions that were disastrous for the British computer industry and the nation as a whole.

Infinity Beckoned illuminates a critical period of space history when humans dared an expansive leap into the inner solar system. Jay Gallentine conveys the trials and triumphs of the people on the ground who conceived and engineered the missions that put robotic spacecraft on the heavenly bodies nearest our own.

The celebrated author of The Making of Second Life and Game Design Secrets Wagner, James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform.

After the Apollo program put 12 men on the moon and safely brought them home, anything seemed possible. In this spirit, the team at NASA set about developing the space shuttle, arguably the most complex piece of machinery ever created.

Packed with never-before-heard stories and timeless wisdom on the art of computer science, the business of technology, and the durable power of relationships, The Bleeding Edge provides a rare history of how and why the internet looks and feels the way it does today.

Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them.

Unlock the power of creativity and innovation with Arduino Programming for Beginners: The Ultimate Beginner's Guide to Coding and Circuitry by Rama Nolan—a book that will take you from zero to hero in the world of electronics! Whether you're dreaming of building your own robot, automating your home, or creating interactive gadgets that respond to your every command, this book is your all-in-one guide to making it happen.

The internet is a network of physical cables and connections, a web of wires enmeshing the world, linking huge data centres to one another and eventually to us. All are owned by someone, financed by someone, regulated by someone. We refer to the internet as abstract from reality. By doing so, we obscure where the real power lies. In this powerful and necessary book, James Ball sets out on a global journey into the inner workings of the system.

A detailed look into ancient advanced technology, science, and medicine - some of which has yet to be reproduced today.

It was a time of bold new technology, historic moments, and international jousting on the final frontier. But it was also a time of human drama, of moments less public but no less dramatic in the lives of those who made the golden age of space flight happen. These are the moments and the lives that Into That Silent Sea captures, a book that tells the intimate stories of the men and women, American and Russian, who made the space race their own and gave the era its compelling character.

For many, the moon landing was the defining event of the twentieth century. So it seems only fitting that Norman Mailer - the literary provocateur who altered the landscape of American nonfiction - wrote the most wide-ranging, far-seeing chronicle of the Apollo 11 mission. A classic chronicle of America's reach for greatness in the midst of the Cold War, Of a Fire on the Moon compiles the reportage Mailer published between 1969 and 1970 in Life magazine