Showing titles in History & Culture

Ambassadors from Earth relates the story of the first unmanned space probes and planetary explorers - from the Sputnik and Explorer satellites launched in the late 1950's to the thrilling interstellar Voyager missions of the '70's - that yielded some of the most celebrated successes and spectacular failures of the space age. Jay Gallentine delivers a quirky and unforgettable look at the lives and legacy of the Americans and Soviets who conceived, built, and guided those unmanned missions to the planets and beyond.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

GPS Declassified examines the development of GPS from its secret, cold war military roots to its emergence as a worldwide consumer industry. Drawing on previously unexplored documents, the authors examine how military rivalries influenced the creation of GPS and shaped public perceptions about its origin. Told by a son of a Navy insider and a science and technology journalist, the story chronicles the research and technological advances required for the development of GPS.

Clive Thompson’s Coders is a delightful place to begin to understand this vocation, which is both a profession and a way of life and which essentially didn’t exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time and unpacks the surprising history of the field, beginning with the first great coders, who were women.

David K. Stumpf demystifies the intercontinental ballistic missile program that was conceived at the end of the Eisenhower administration as a key component of the US nuclear strategy of massive retaliation. Although its nuclear warhead may have lacked power relative to that of the Titan II, the Minuteman more than made up for this in terms of numbers and readiness to launch - making it the ultimate ICBM.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

Throughout human history, certain innovations have redefined the trajectory of civilization, propelling societies into new paradigms of thought, productivity, and interaction. This book explores ten transformative milestones in the history of business and technology, each representing a quantum leap that revolutionized the way we live, work, and connect.

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

Welcome to Essentials of AI for Beginners, your go-to guide for exploring AI technologies like Machine Learning, Deep Learning, Generative AI, and ChatGPT.

Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers.

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilised politics and disordered knowledge - decades before Facebook, Google, Amazon and Cambridge Analytica. Silicon Valley likes to imagine it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.

When Ashley Shew became a self-described "hard-of-hearing chemobrained amputee with Crohn's disease and tinnitus," there was no returning to "normal." Suddenly well-meaning people called her an "inspiration" while grocery shopping or viewed her as a needy recipient of technological wizardry. Most disabled people don't want what the abled assume they want—nor are they generally asked. In vibrant prose, Shew shows how we can create better narratives and more accessible futures by drawing from the insights of the cross-disability community.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Robots may one day rule the world, but what is a robot-ruled Earth like? Many think the first truly smart robots will be brain emulations, or ems. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human. Train an em to do some job and copy it a million times; an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs.

As the host of The Michael Brooks Show and cohost of the Majority Report, Brooks was a progressive fighter whose work brought people together from around the world. In this, his first book, he lets his understanding of the digital media environment direct his analysis of the "conservative rebels" who had taken YouTube by storm in 2018. Brooks provides a theoretically rigorous but accessible critique of the most prominent "renegades," including Sam Harris, Jordan Peterson, and Brett Weinstein while also examining the social, political, and media environment that such rebels thrive in.

The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.