Showing titles in Data Science

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Data projects are an intrinsic part of an organization's technical ecosystem, but data engineers in many companies continue to work on problems that others have already solved. This hands-on guide shows you how to provide valuable data by focusing on various aspects of data engineering, including data ingestion, data quality, idempotency, and more.

Artificial intelligence is transforming lives and revolutionizing industries. This accessible guide to generative AI and machine learning is for tech enthusiasts and forward-thinkers alike—whether you're in IT or a professional from another field looking to stay ahead and curious about AI’s impact on the future, this book provides the essential insights you need to stay competitive and informed in the Age of AI.

Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Ninety-four percent of consumers will leave a website if it has poor graphic design. Do you want to effortlessly keep an audience’s attention on your data visuals and not their phones? Keep listening.

Businesses own more data than ever before, but it's of no value if you don't know how to use it. Data governance manages the people, processes, and strategy needed for deploying data projects to production. But doing it well is far from easy: Less than one fourth of business leaders say their organizations are data driven. In Designing Data Governance from the Ground Up, you'll build a cross-functional strategy to create roadmaps and stewardship for data-focused projects, embed data governance into your engineering practice, and put processes in place to monitor data after deployment.

This audiobook teaches you how to build an intelligent system from end to end and leverage machine learning in practice. You will understand how to apply your existing skills in software engineering, data science, machine learning, management, and program management to produce working systems.

Veteran data and analytics professional delivers a practical and hands-on discussion on how to accelerate business results using high-quality data.

This audiobook is for you. It has been narrated specially for all TikTok Everyday Users, Influencers and Content Creators around the world. We’ll show you how you can make the most of TikTok – safely and securely! You’ll find the knowledge and guidance you need to protect your TikTok account effectively.

Data Lake Architecture will explain how to build a useful data lake where data scientists and data analysts can solve business challenges and identify new business opportunities. Learn how to structure data lakes as well as analog, application, and text-based data ponds to provide maximum business value. Understand the role of the raw data pond and when to use an archival data pond. Leverage the four key ingredients for data lake success: metadata, integration mapping, context, and metaprocess.

Millions of data enthusiasts from around the world compete on Kaggle, the most famous data science competition platform of them all. Participating in Kaggle competitions is a surefire way to improve your data analysis skills, network with an amazing community of data scientists, and gain valuable experience to help grow your career. The first audiobook of its kind, The Kaggle Book assembles in one place the techniques and skills you'll need for success in competitions, data science projects, and beyond.

Leading data analyst Sam Larner lifts the lid on international rugby, using his decade of experience at the professional level to reveal the tactical and data revolution that has taken the sport by storm. Sharing ground-breaking insight into the modern game, Sam analyses the metrics by which teams succeed and fail in their attempts to win yards, tries and matches, as well as why recent law changes are so important for rugby's development and what a data-driven future holds for the sport.

Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive techniques and tools to help you steer clear of malicious emails. Phishing is analyzed from the viewpoint of human decision-making and the impact of deliberate influence and manipulation on the recipient. With expert guidance, this book provides insight into the financial, corporate espionage, nation state, and identity theft goals of the attackers, and teaches you how to spot a spoofed e-mail or cloned website.

Time Series Forecasting in Python teaches you to build powerful predictive models from time-based data. Every model you create is relevant, useful, and easy to implement with Python. You’ll explore interesting real-world datasets like Google’s daily stock price and economic data for the USA, quickly progressing from the basics to developing large-scale models that use deep learning tools like TensorFlow.

In Generative AI: Navigating the Course to the Artificial General Intelligence Future, Martin Musiol delivers an incisive and one-of-a-kind discussion of the current capabilities, future potential, and inner workings of generative artificial intelligence. In the book, you'll explore the short but eventful history of generative artificial intelligence, what it's achieved so far, and how it's likely to evolve in the future. You'll also get a peek at how emerging technologies are converging to create exciting new possibilities in the GenAI space.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

Knowing how to craft SQL queries and navigate your way around a database is an essential skill if are a Database Administrator, System Administrator, or Programmer. This book guides you step-by-step by teaching you how to create databases, populate those databases with data, extract just the data you need, and much more.

Master the fundamentals of networking and confidently prepare for the Cisco Certified Network Associate (CCNA) exam with this comprehensive guide. This book equips you with the knowledge and skills required to excel in today's dynamic networking landscape.

Algorithms of the Intelligent Web, Second Edition teaches you how to create machine learning applications that crunch and wrangle data collected from users, web applications, and website logs. In this totally revised edition, you'll look at intelligent algorithms that extract real value from data. Key machine learning concepts are explained with code examples in Python's scikit-learn. This book guides you through algorithms to capture, store, and structure data streams coming from the web.