Showing results by publisher "Macmillan Audio" in Small Business

In the tradition of Fox's bestselling How to Become a Rainmaker, entrepreneurs and small business owners learn how to compete in the marketplace and make their businesses thrive Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own...

Many business audiobooks fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.