Showing titles in Business Development & Entrepreneurship

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts exciting and energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. Avoid this pitfall with Passion Purpose Profit, a practical guide that gives you the tools you need to build something successful, minus the stress.

Drawing on 30-years of successful change management delivery, this book lays out how to get any business change adopted. Written in an engaging conversational style and brought to life through cartoon character "Change Cat", it gets to the heart of how to design, develop, and deliver change that works.

Simon Jordan made his fortune building a mobile phone company from scratch. When he sold it for £75 million, he bought Crystal Palace FC, the club he'd supported as a boy, and led them into the Premier League. Ten years later, Palace was in administration and Jordan had lost nigh on everything. Be Careful What You Wish For lifts the lid on being the owner of a football club and how the game really works. Hopes and dreams sit alongside greed, self-interest, dodgy transfers, boardroom fights and dressing room dressing downs.

Renowned consultant and author Peter Block delivers the latest and fourth edition of his bestselling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships in business, healthcare, education, or community work.

Chief Operating Officer is one of the most complex senior management roles in organisations today. It embraces a range of disciplines, from Technology to Human Resources, from Legal to Risk. Yet, unlike other senior executive roles, there is no established framework or body of knowledge to support the COO. This book de-mystifies the COO role and breaks it into 16 core elements; the three fundamental pillars of Culture, Strategy and Change, plus 13 technical areas. It outlines responsibilities, warning signs, and how to boost performance.

Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.

Step into a world where making money online is simple, smart, and scalable. This guide helps you harness the power of AI to create opportunities, automate tasks, and grow profitable income streams without the stress of traditional business models.

The world changed after the COVID-19 pandemic and self-storage changed with it. Self-storage markets and the industry itself have undergone dramatic changes as a result of not just the pandemic but also the maturing of the industry—and yet, opportunities in self-storage are limitless if you know where to find them. Growing Wealth in Self-Storage 2.0 shows you where to look and how to evaluate what you find. This completely revised, updated, and expanded edition builds on AJ’s first best-selling book, The Investors Guide to Growing Wealth in Self Storage.

Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks? Joe Crisara was once a struggling home service contractor. He’s now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he’s ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.

This comprehensive guide, rooted in advanced business management and behavioural psychology, offers actionable strategies to boost your productivity, streamline your operations, and maximize your profitability. From mastering marketing systems that consistently attract and retain clients to crafting irresistible offers and building elite referral networks, this book provides a step-by-step roadmap to elevate your business performance and achieve remarkable results.

The IMF and World Bank were created to help countries survive financial crises and to help them develop into prosperous economic actors. But their 75-year track record shows the opposite: their loans and structural adjustment policies have plunged poor countries into impossibly large debt traps and forced the Third World to focus on producing goods for consumption in the West, instead of growing consumption and industry at home.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.

Many security consultants have dedicated their lives to perfecting their craft while working at the behest of someone else. They are Subject Matter Experts in Risk Assessments, Threat Analysis, or a myriad of other security topics. But when it comes to running a business, they feel they don’t “have what it takes”. Malarky! There has never been a better time to step into the world of running a security consulting business. You don’t need a business degree, a nest egg of savings, or a long list of existing clients.

In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his life back on track, he reluctantly attends a week-long leadership retreat at a remote Benedictine monastery.

Get the real guidance you need to create and build your first start-up company from founders who have been there many times before.

In this call-to-arms, consultant and speaker Bruce Tulgan puts his finger on biggest problem in corporate America: No one wants to be the boss. Making a clear distinction between managers who interfere with the work at hand and managers who are simply afraid to take charge by setting clear goals and evaluating work, Tulgan opens eyes to the undisciplined workplace that is frustrating workers at every level. Giving a clear eight-step path to becoming a strong manager, Tulgan will empower anyone to be the best bosses they can be.

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders - men and women who are confident in who they are and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: They deploy individual strengths to engage followers' hearts, minds, and souls.