Showing results by publisher "Ascent Audio" in Business Development & Entrepreneurship

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless, proven principles that can help you scale your organization to the next level.

Embark on a journey into the heart of entrepreneurship and exploration with world-traveling venture capitalist Jenny Fielding as she decodes the secrets to success—in business and in life—from entrepreneurs building startups around the globe. Whether you're an aspiring entrepreneur, a seasoned business leader seeking new perspectives, or simply fascinated by the world of startups, Venture Everywhere offers a fresh perspective on what it takes to thrive in today's dynamic world.

Psychological impasse brings with it the sense of being stuck or paralyzed. Getting Unstuck provides a practical, authoritative road map for moving past your immediate impasse and defining a meaningful path forward.

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

Following in the footsteps of her best-selling Warren Buffett Speaks - written in a conversational style that successfully captures the essence of these business leaders - Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years.

Wayne Rogers has, over the past four decades, become an enormously successful entrepreneur and businessman - and in Make Your Own Rules he shows you how to retain your own identity and reap tremendous rewards in your career and business while doing so. Using fascinating examples from his wide array of experiences - all of which involved leaping into situations where he lacked the traditional background in a particular field - Rogers presents a clarion call to the creative-minded person who isn’t quite sure how to apply that creativity to the world of business.

While Erik Z. Severinghaus has been to the top of the physical world (literally climbing Everest) and the business world (exiting companies for hundreds of millions of dollars), what has defined his journey is not the successes...but rather, the hard times of loneliness and self-doubt that nearly cost him his accomplishments and his life. This guidebook passes along the lessons needed in those dark times, with the hope that it will help every entrepreneur who is going through this struggle understand their journey and build the mental resiliency to succeed.

Budding entrepreneurs face a challenging road. The path is not made any easier by all the cliches they hear about how to make a start-up succeed - from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of start-ups works and offers hard-earned advice for every step of the journey.

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done.

With twenty years of experience building companies and raising millions in venture capital, Jeffrey Chernick introduces a transformative power called High Five Energy—a magnetic flow state where things just click, doors open, the right people show up, and conversations flow. You can move...

This book offers practical frameworks, models, and case studies that will help leaders inspire and lead change effectively, making it an essential resource. It belongs on the desks of founders, entrepreneurs, CEOs, leadership teams, HR professionals, managers, and consultants across industries...

If you listen to nothing else on innovation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to know your customers' "jobs to be done;" harness the benefits of design thinking; bring AI into the innovation process; keep bureaucracy and structure from stifling creativity; build a culture of experimentation; and become the disrupter in your industry.

For more than twenty years, major innovations—the kind that transform industries and even societies—seem to have come almost exclusively from startups. Established companies still dominate most markets, but despite massive efforts and millions of dollars, they can't seem to achieve the same kinds of foundational breakthroughs. The problem, say Tony Davila and Marc Epstein, is that the very processes and structures responsible for established companies' enduring success prevent them from developing breakthroughs. This is the innovation paradox.

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.

How will software development and operations have to change to meet the sustainability and green needs of the planet? And what does that imply for development organizations? In this eye-opening book, Anne Currie, Sarah Hsu, and Sara Bergman provide a unique overview of this topic—discussing everything from the likely evolution of national grids to the effect those changes will have on the day-to-day lives of developers.

Random Acts of Automation dives deep into the hidden consequences of our rapid automation, examining the forces that will reshape the current workforce. This book focuses on real people—fast-food workers, warehouse staff, customer service agents, even lawyers and tech professionals—all facing the impact of automation. In its chapters, you will find practical solutions to your workplace concerns about AI. This isn't just about understanding your current job; it's about seeing where automation will take you and how you can thrive.