Showing titles in Business Communication

Helena Morrissey has run companies and campaigns and learned through both her own experiences and observing other successful women that confident and authentic style and presence is career-enhancing. Many women feel it's all a minefield, that they should just copy men or 'blend in', but Style and Substance explains why that's unlikely to be a recipe for success and shows how you can achieve that next career goal by developing your personal brand, building confidence and letting your personality shine through.

"An Hour Long Book on How to Negotiate Your Salary" by Corey Bolton is your essential guide to mastering the art of salary negotiation. Designed for swift listening and easy comprehension, this book is the perfect tool for anyone looking to enhance their negotiation skills, whether they're stepping into the workforce for the first time or seeking to elevate their career.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Tech Leadership is a detailed blueprint for career development in a dynamic industry. If you like empowering others, accomplishing big things, and gaining insights from today’s visionaries, then you’ll love Andrew Swerdlow’s seasoned wisdom and mentorship.

Every time you deliver a speech, give a presentation, or simply tell a good story, you are taking centre stage. Here, one of the world’s leading voice coaches introduces the simple exercises that great actors use to hold people’s attention – and reveals how anyone speaking in public can use them. Drawing on 25 years working at London’s National Theatre, Jeannette Nelson explains how to warm up your voice and body before a big speech, how focusing on your breathing can improve your clarity and pace, and much more.

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us--and also shape our perceptions of them.

What if you could approach challenges not as roadblocks, but as territories waiting to be claimed? Imagine possessing the strategic brilliance of Alexander the Great, the unwavering resolve that carved empires, and the influential charisma of Cleopatra that commanded attention and loyalty, the persistence and genius of Ghengis Khan. In a world demanding resilience, vision, and bold action, the timeless principles of history's most formidable leaders are more relevant than ever.

The BUILD Framework®: Strategies for Crisis Readiness & Management does not prevent crises from happening. In most cases, the occurrences are unforeseeable and beyond our control. But how we respond is well within our control.

The first move into people leadership is the hardest you’ll make in your career. You're about to discover that as an emerging leader you're in the middle of an identity crisis. What? Really? Me? Yes, you! To become an inspiring and enabling leader you must let go of who and what you were to craft a new identity in this fascinating (and at times challenging!) world of people leadership. On Your Marks, Get Set… LEAD! distils Anna Marshall's 20 years of experience educating and coaching emerging leaders.

In The Secret to Big Sales: Use Executive Language to Close More Deals, Tom Searcy and Carajane Moore explain how and why executives use the words they do, and how salespeople can harness those words to land big sales.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

You are missing out on so many relationships in your life. Communication is the bedrock of our relationships. But we often don’t know how to express ourselves, or truly hear others. Make sure that you are not letting amazing people pass you by. Increase your social and emotional awareness. Conversations Skills Training is truly about arming you with the tools you need for effective expression, listening, and relationships.

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.

Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.