Showing titles in Business Communication

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

Improv performers look like creative geniuses, coming up with brilliant comedy on the spur of the moment. But they rely on some simple rules and techniques - ones which anyone can learn, and which can help us offstage to think creatively, collaborate with others and communicate with impact. Improvise! will show you how to handle whatever comes your way at work - from giving confident presentations and handling difficult conversations to coming up with great ideas and persuading others to make them happen.

No matter the conversation, detecting honesty and persuading others to be honest are some of the most valuable skills you can learn. With these skills, you can master your daily conversations and interactions with others. The Strategic Interviewing Skills and Competencies (SISCO) Method will help you see the full picture, have all the facts, and make effective decisions. Former Navy interrogator, Lena Sisco, created this method during challenging investigative and information-gathering interviews. Her 5-step program focuses human-to-human interaction.

Discover your voice’s true power. Learn exciting and simple techniques to maximize your vocal potential and overcome your fear of speaking in front of others. Corff Voice Studios has helped thousands of actors, speakers, and business moguls find their optimum voice. Whether for professional, personal, or financial gain, this program will help you to communicate persuasively and master your speaking goals.

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate - how to speak and write to get your ideas across.

Every day, someone is trying to influence you—and not always for your benefit. At work, at home, in relationships, and even in everyday encounters with strangers, manipulation is everywhere. It’s in the friendly coworker who makes you feel guilty for saying no, the partner who keeps shifting the rules, the relative who plays the victim to get their way, and the salesperson who creates false urgency to push you into a decision. Most people don’t see it happening until it’s too late. By then, they’ve already given away their time, their trust, their resources—or their power.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

In the workplace, people often choose niceness over honesty in order to avoid hurt feelings or conflict. The truth is, there are hidden costs of "niceness" that allow inequities to endure, projects to fail, and organizations to stagnate. Growth comes from courageous conversations and genuine, authentic action. The Price of Nice introduces an innovative, proven four-step framework that shows listeners how to spot problem areas that are often masked by artificial niceness; facilitate difficult conversations and navigate conflict; empower genuine action and cease endless discussions; and more.

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail?

We use words every day to communicate, to express our feelings and thoughts, but we often forget how powerful they can be and how important it is to choose them with care if we wish to attract love, happiness, and success. With honesty and warmth, Andrea Gardner shares her own ups and downs on her journey to changing her words and her world and provides the inspiration and tools that you need to find your own true purpose and transform your life to match your dreams.

Great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life. Everyone wants to be the kind of leader who energizes and mobilizes others - yet too few are. Why is it so challenging to crack the code? studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from leaders at all levels, she reveals that inspiring communication isn't about grand gestures.

There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Working with difficult people can reduce your morale, threaten your productivity, deplete your energy, and waste your time. But you don't have to be helpless in the face of other people's craziness! Knowing how to handle coworkers' disruptive behavior is one of the most important career skills you can have, allowing you to become a more valuable employee and a more self-reliant person.

Ever wish that you could have a "do over" after a conversation at work? Do you often find yourself regretting what you've said to a coworker - or kicking yourself for not saying something better, stronger, or more precise? If so, you're like most people, and in Comebacks at Work, management professor and consultant Kathleen Kelley Reardon, Ph.D., provides the tips and tools you need to know what to say - and how to say it better - next time.

Do you feel anxious in social settings, worry about being judged, or struggle to strike up a conversation with someone new? Do you dread networking events, fearing small talk and awkward silences? If yes, then this book is for you. It’s your ultimate guide to mastering communication and building confidence in every interaction.

An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling...

Run With Foxes is a blistering, must-listen collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Improve Your Communication Skills is your practical guide to effective verbal, non-verbal, and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer, or simply win the argument at an important meeting. Better communication skills can have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport with colleagues, learning skills of persuasion, and more.

A page-turning story that helps readers to rethink work, life, and leadership from a relational rather than individualistic perspective, and shows how to open up never-before-seen opportunities in our companies and communities to heal the rifts threatening societies around the world.