Showing results by publisher "-emdashery books-" in Marketing

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

Welcome to the Customer Experience Lab from Fabricx - the podcast dedicated to helping you create experiences your customers will love, with Si Elliott. Si has over 20 years in customer experience and digital marketing with his agency Diversity. He founded Fabricx (fabricx.agency) the customer experience consultancy to help educate and inspire. Si is a guest lecturer and sits on advisory boards for Nottingham Trent University and the University of Nottingham. Each week Si will sit down with a special guest to discuss all things customer experience and behavioural science. Whether you’re a ...

Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field. Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR. We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth. By tuning into Link Masters, you're not just listening to another SEO podcast; you're getting a masterclass in link building strategies that work.

The Body Contouring Academy’s Proven Profits podcast teaches you the secret strategies that profitable aesthetics practice operators use to grow their business and lead the lives they desire. Our hosts built their latest medical spa business to over $1.5 million in less than fifteen months of opening their doors. They’ll guide you down the path to becoming masters of body contouring covering the complete range of aesthetic business topics from operations, staffing, budgets, choosing the right devices, protocols, marketing, websites, sales, social media, growth strategies, advertising, ...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

¿Cuántas veces nos preguntamos, qué hay detrás de todos esos mensajes publicitarios y políticos? ¿Cuáles son los hilos que mueven a las masas a comprar algo excesivamente caro o a pelear guerras que parecieran ilógicas y crueles? Las leyes que se presentan en este aaudio libro, son una suma valiosísima del conocimiento práctico y científico que el ser humano utiliza para dominar a los demás mediante la persuasión, en todos los aspectos de la vida.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

The 6-Figure Sales Funnels Marketing Podcast is the show that helps coaches, consultants, and service-based business owners automate their sales and marketing systems. From lead generation to sales, to back-end business processes - we show you how to create smart systems to bring you bigger profits and more time freedom.

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. ...

Navigating the difficulties of running a construction business can be challenging, but you're not alone. "Develop Your Construction Business" brings you bi-weekly insights on best business practices, marketing strategies, operational efficiency, and much more, tailored specifically for construction business owners. Whether you're a general builder, electrician, plumber, or carpenter looking to grow profitably, this podcast is your blueprint for success. Greg Wilkes is an award-winning construction business coach who has successfully grown his own construction business and wants to help you. ...

Welcome to the Think Media Podcast! In each episode, Sean Cannell from Think Media host's the best podcast for growing and scaling your business with online video. This show is dedicated to helping you learn how to get your content noticed and the latest money-making strategies working right now online. So whether you want to grow your YouTube channel or maximize online video across social media this is for you.

Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick shares his knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts. Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit ...

The Music Industry Podcast discusses all things relevant to this modern music industry and what artists can be doing to market their music to the masses. Presented by Burstimo’s Maddy and Alex, The Music Industry Podcast delves into all areas from Spotify to live events, merchandise to social media, branding to music promotion.

Ask better questions, and you will get better results. Top business coach Mark Moses has identified four critical questions every business leader should explore on their journey to business and life success.

LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery.

In 1883, Napoleon Hill was born into poverty. In 1910, while working as a reporter, he was assigned to interview billionaire industrialist Andrew Carnegie. During this interview, Carnegie gave hints about the "secret" he had used to attain wealth. Carnegie believed the process of success was a simple formula which could be duplicated by the average person. Impressed with Hill, Carnegie commissioned him (without pay and only offering to provide him with letters of reference) to interview over 500 successful men and women, many of them millionaires, in order to discover and publish this formula for success.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.