Showing results by publisher "Penguin Audio" in Consumer Behaviour & Market Research
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall3
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Performance2
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Story2
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...
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Great content
- By Bryce on 12-08-2024
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-2022
- Language: English
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$21.99 or free with 30-day trial
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Overall18
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Performance16
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Story16
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...
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liked the book and content
- By Richard McKenna1 on 26-11-2017
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 15-11-2016
- Language: English
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$22.99 or free with 30-day trial
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Overall72
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Performance65
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Story65
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...
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terrible narrator
- By John Nassif on 17-02-2020
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 03-04-2018
- Language: English
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$25.99 or free with 30-day trial
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Overall6
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Performance4
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Story4
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...
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Very useful information and data based insights into customer behaviour.
- By OscarCharlieZulu on 22-03-2025
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 03-03-2020
- Language: English
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$21.99 or free with 30-day trial
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Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
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Overall9
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Performance7
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Story7
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...
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Obsessed
- Building a Brand People Love from Day One
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Release date: 09-06-2020
- Language: English
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$21.99 or free with 30-day trial
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall5
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Performance4
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Story4
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 11-06-2019
- Language: English
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$16.99 or free with 30-day trial
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- By: Jay Baer, Daniel Lemin
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Unabridged
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Overall14
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Performance11
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Story11
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...
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Could have been a blog post
- By Mr J I STEWART on 10-11-2020
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Release date: 02-10-2018
- Language: English
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$19.99 or free with 30-day trial
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- By: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
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Overall5
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Performance5
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Story5
One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...
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Helping make sense of beauty culture
- By Eb on 23-08-2023
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$25.99 or free with 30-day trial
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- By: Kartik Hosanagar
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Unabridged
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Overall1
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Performance1
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Story1
A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms...
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Explains algos in simple language
- By Mariner on 16-07-2019
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Release date: 12-03-2019
- Language: English
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$21.99 or free with 30-day trial
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