Showing results by publisher "Macmillan Audio" in Consumer Behaviour & Market Research
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- By: Lawrence Ingrassia
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Unabridged
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A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Release date: 28-01-2020
- Language: English
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$22.63 or free with 30-day trial
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The Algorithmic Shopper
- Rethinking Growth, Strategy, and Brand Power in an AI-First World
- By: Paul Ferrando Accornero
- Length: 9 hrs and 45 mins
- Unabridged
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You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our...
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The Algorithmic Shopper
- Rethinking Growth, Strategy, and Brand Power in an AI-First World
- Length: 9 hrs and 45 mins
- Release date: 13-04-2027
- Language: English
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$28.95 or free with 30-day trial
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