Showing results by publisher "Gildan Media, LLC" in Consumer Behaviour & Market Research
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Shocking revelations
- By Salman on 13-12-2020
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 23-08-2007
- Language: English
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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great case studies and very insightful
- By sam on 20-11-2017
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 01-03-2016
- Language: English
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good book - one for the reference library re-read
- By Nathaniel on 06-04-2017
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release date: 27-06-2013
- Language: English
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-2008
- Language: English
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release date: 20-09-2013
- Language: English
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- By: E. Freya Williams
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Unabridged
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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robotic reader
- By Anonymous User on 01-12-2019
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Release date: 24-07-2015
- Language: English
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The Seven Lost Secrets of Success
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 3 hrs and 26 mins
- Unabridged
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.
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The Seven Lost Secrets of Success
- Narrated by: Joe Vitale
- Length: 3 hrs and 26 mins
- Release date: 19-12-2007
- Language: English
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 11-05-2017
- Language: English
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- By: David Lewis
- Narrated by: Steven Menasche
- Length: 9 hrs and 26 mins
- Unabridged
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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrated by: Steven Menasche
- Length: 9 hrs and 26 mins
- Release date: 24-07-2015
- Language: English
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- By: Eric Berridge
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 13 mins
- Unabridged
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Nothing new.
- By Anonymous User on 01-04-2019
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 13 mins
- Release date: 29-06-2017
- Language: English
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- By: Kay-Yut Chen, Marina Krakovsky
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Unabridged
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Release date: 30-11-2010
- Language: English
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- By: Steve Curtin
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Unabridged
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Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Release date: 02-07-2013
- Language: English
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Release date: 13-11-2018
- Language: English
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- By: Andy Paul
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Unabridged
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrated by: Grover Gardner
- Length: 6 hrs and 32 mins
- Release date: 17-12-2014
- Language: English
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X
- The Experience When Business Meets Design
- By: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release date: 11-05-2017
- Language: English
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- By: Graham Jones
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Unabridged
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Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Release date: 25-08-2015
- Language: English
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Dated and not that informative.
- By Hamishk on 05-02-2017
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Release date: 15-07-2016
- Language: English
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- By: Barbara E. Kahn
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Unabridged
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Release date: 13-11-2018
- Language: English
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- By: Savio Chan, Michael Zakkour
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 16 mins
- Unabridged
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 16 mins
- Release date: 27-07-2020
- Language: English
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- By: Kit Yarrow
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Unabridged
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Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Release date: 27-07-2020
- Language: English
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