Showing results by publisher "Ascent Audio" in Consumer Behaviour & Market Research
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Sweat Equity
- Inside the New Economy of Mind and Body
- By: Jason Kelly
- Narrated by: Eric Martin
- Length: 9 hrs and 29 mins
- Unabridged
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Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better.
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Sweat Equity
- Inside the New Economy of Mind and Body
- Narrated by: Eric Martin
- Length: 9 hrs and 29 mins
- Release date: 26-09-2023
- Language: English
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$26.02 or free with 30-day trial
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- By: Peter Fader, Bruce Hardie, Michael Ross
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Unabridged
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrated by: Walter Dixon
- Length: 4 hrs and 42 mins
- Release date: 14-03-2023
- Language: English
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$19.22 or free with 30-day trial
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- By: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release date: 23-08-2022
- Language: English
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$22.87 or free with 30-day trial
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- By: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release date: 14-06-2022
- Language: English
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$19.22 or free with 30-day trial
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Shift
- Transform Motion into Progress in Business
- By: Richard Lees, Azlan Raj
- Narrated by: Jonathan Johns
- Length: 6 hrs and 46 mins
- Unabridged
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In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience.
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Shift
- Transform Motion into Progress in Business
- Narrated by: Jonathan Johns
- Length: 6 hrs and 46 mins
- Release date: 29-03-2022
- Language: English
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$23.64 or free with 30-day trial
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- By: Chris Ategeka
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Unabridged
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Release date: 08-03-2022
- Language: English
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$25.20 or free with 30-day trial
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 15-02-2022
- Language: English
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$19.99 or free with 30-day trial
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- By: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Unabridged
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release date: 27-07-2020
- Language: English
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$23.18 or free with 30-day trial
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The Wallet Allocation Rule
- Winning the Battle for Share
- By: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, and others
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release date: 27-07-2020
- Language: English
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$23.18 or free with 30-day trial
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- By: Russell Glass, Sean Callahan
- Narrated by: A. T. Chandler
- Length: 6 hrs and 13 mins
- Unabridged
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrated by: A. T. Chandler
- Length: 6 hrs and 13 mins
- Release date: 27-07-2020
- Language: English
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$23.53 or free with 30-day trial
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- By: Dr. David Lewis
- Narrated by: Steven Menasche
- Length: 9 hrs and 26 mins
- Unabridged
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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrated by: Steven Menasche
- Length: 9 hrs and 26 mins
- Release date: 24-07-2015
- Language: English
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$25.51 or free with 30-day trial
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- By: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release date: 18-05-2015
- Language: English
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$24.89 or free with 30-day trial
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WTF?: What's the Future of Business?
- Changing the Way Businesses Create Experiences
- By: Brian Solis
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Unabridged
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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WTF?: What's the Future of Business?
- Changing the Way Businesses Create Experiences
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Release date: 14-03-2014
- Language: English
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$18.77 or free with 30-day trial
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- By: Michael J. Silverstein, Abheek Singhi, Carol Liao, and others
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release date: 06-02-2013
- Language: English
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$28.09 or free with 30-day trial
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- By: Kay-Yut Chen, Marina Krakovsky
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Unabridged
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Release date: 30-11-2010
- Language: English
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$25.51 or free with 30-day trial
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Capture the Mindshare and the Market Share Will Follow
- The Art and Science of Building Brands
- By: Libby Gill
- Narrated by: Libby Gill
- Length: 6 hrs and 9 mins
- Unabridged
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share Will Follow
- The Art and Science of Building Brands
- Narrated by: Libby Gill
- Length: 6 hrs and 9 mins
- Release date: 06-08-2013
- Language: English
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$23.53 or free with 30-day trial
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- By: Steve Curtin
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Unabridged
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Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrated by: Sean Pratt
- Length: 6 hrs and 29 mins
- Release date: 02-07-2013
- Language: English
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$23.53 or free with 30-day trial
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- By: John Gerzema, Michael D'Antonio, Philip Kotler
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Unabridged
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Release date: 10-07-2020
- Language: English
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$25.45 or free with 30-day trial
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- By: Richard Owen, Laura L. Brooks
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Unabridged
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Release date: 09-07-2020
- Language: English
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$25.15 or free with 30-day trial
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Code Halos
- How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
- By: Paul Roehrig, Ben Pring, Malcom Frank
- Narrated by: Ben Pring
- Length: 6 hrs and 56 mins
- Unabridged
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
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Code Halos
- How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
- Narrated by: Ben Pring
- Length: 6 hrs and 56 mins
- Release date: 29-07-2020
- Language: English
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$23.64 or free with 30-day trial
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