Showing titles in Advertising

Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. "The branding lessons in...

In Life Lessons From a Serial Entrepreneur: Ideas That Can Change Your Life, successful, seasoned entrepreneur Carl Wolf distills decades of real-world experience—filled with triumphs, failures, and powerful awakenings—into practical insights you can apply today. This audiobook isn’t just about business; it’s about mastering life through the entrepreneurial mindset.

WHAT YOU'LL LEARN: Brand-First Thinking: Why your brand is worth 10× your factory. The Rule of 3 and 10: Why your company breaks every time you triple. The 10× Rule: Why being 10% better doesn't cut it (and what does). Attention Economy Mastery: How to win when you only get 3 seconds. Crisis Management: Survival tactics for when everything's on fire.

L'objectif fondamental de toute entreprise est d'augmenter la valeur de l'entreprise pour les actionnaires. Le courrier publicitaire est un outil de communication marketing important et fréquemment utilisé. Il peut vous permettre de développer votre clientèle et d'augmenter vos ventes.

Marketing Escape Velocity argues that unicorn companies aren’t built by luck or product alone, but by achieving self-reinforcing growth. Early startups struggle under “gravity”—unpredictable acquisition, fragile retention, and capital constraints. Escape velocity occurs when customer acquisition becomes predictable, lifetime value expands, marginal acquisition costs stabilize, and organic demand amplifies paid growth. With this momentum, companies can execute an “up pivot,” scaling ambition 10X because data supports it.

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright...

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...

Struggling to find inspiration or battling writer’s block? Whether you’re an aspiring author, a seasoned storyteller, or someone just looking to reconnect with the joy of writing, this book is your ultimate guide to unlocking your creative potential. With 101 unique exercises, you’ll dive into character creation, sensory details, dialogue, and even explore new genres like mystery, fantasy, or romance.

Il m'a fallu plus de dix ans pour apprendre toutes ces tactiques. Cela vous prendra trois heures. Utilisez-les de manière responsable. Profitez-en. Si vous souhaitez en savoir plus et gagner plus d'argent pour votre entreprise, ajoutez ce livre à votre panier, utilisez son contenu et constatez par vous-même.

What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands.

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent, predictable sales. Designed for business owners who want to scale their companies, it shows you how to leverage the proven RED Method to transform your online marketing, take control of your growth and create a business that thrives in any market.

Prepared to Win is not just a sales audiobook. It is a mindset shift, a preparation system, and a wake-up call for professionals who are tired of winging it and ready to win with confidence and integrity. After nearly three decades in outside, territory, municipal, and complex B2B sales, Todd “Frenchy” French shares the hard-earned lessons that separate inconsistent results from predictable success.

Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a...

Winner of the 2025 Independent Press Award (Business Motivation) Winner of the 2024 International Book Award (Self Help) Winner of the American Festival Award (Best New Non-Fiction) "Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChair, Ogilvy "A...

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but...

The Search Engine Optimization (SEO) game has changed forever. It is no longer about chasing keywords, building backlinks, and paying for clicks. AI systems like ChatGPT, Perplexity, Gemini, and Bing no longer show results — they deliver direct answers. If your business isn’t one of those answers, you’re invisible. AI SEO 2026 is the first audiobook of its kind to show entrepreneurs, marketers, and small business owners how to dominate in the new era of AI-powered search.

Unlock the power of Artificial Intelligence to create real, sustainable online income—no tech skills required. AI Digital Wealth gives you 101 proven, beginner-friendly ways to use AI tools to launch digital products, automate side hustles, and build passive income streams that can grow to $5,000/month and beyond.

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list...

“Black on Madison Avenue” reveals the incredible experiences of a Black man who has spent 40+ years on Madison Avenue at some of the advertising industry’s most prestigious agencies and gives listeners a rare glimpse of what it’s like to be one of the very, very few Black professionals in the advertising agency business. Advertising decides what America wants. And yet, for an industry that professes to be the vanguard of creativity, popular culture and forward thinking, advertising is one of the most un-diverse white-collar professions in America.