Showing results by publisher "----RM Alexander" in Advertising

Learn how to market your product today. In this audiobook, we'll talk about social media, the different social media platforms available, and how you can leverage them today so that you can get your products and services to the largest number of people on the Internet.

Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily? In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

Want to turn your passion for cars into a profitable home-based business? How to Start a Home-Based Auto Detailing Business is your ultimate guide to launching, managing, and expanding your auto detailing business from the comfort of your home. Whether you are a detailing novice or an experienced professional looking to branch out on your own, this book will provide you with all the necessary tools and strategies.

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.

In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

You don't need to fight the algorithm anymore. Fill your event using the algorithm, making it work for you, not against you. What I’m going to teach and what you are going to discover in this audiobook is how you can fill your nightclub or bar with what I call a very unfair advantage. I've spent years studying and learning the social media algorithms, how it is applied, why we have it, and how consumers flow through it. This experience ultimately allowed me to create the La Vella method.

Mike Sharman invites you to share in the hustle in The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26-year-old - to a seasoned, professional storyteller, Sharman built a boutique social media advertising agency that has made more brands go viral globally than any other studio in Africa.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

Are you thinking of building an impressive Instagram account and you don't know how to start? Do you want to turn your Instagram account into a money making a machine? This audiobook will teach you how to start from scratch and build an amazing Instagram account that will bring you an income; how to put your followers to work in 19 different ways; how to get more followers and expand and diversify your Instagram business; and how to protect your account from being shot down.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

Struggling to find inspiration or battling writer’s block? Whether you’re an aspiring author, a seasoned storyteller, or someone just looking to reconnect with the joy of writing, this book is your ultimate guide to unlocking your creative potential. With 101 unique exercises, you’ll dive into character creation, sensory details, dialogue, and even explore new genres like mystery, fantasy, or romance.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Every day, your auto repair shop is missing out on revenue because your marketing isn’t as good as it could be. In most cases, it’s just plain bad. But it doesn’t have to be that way. Marketing isn’t rocket science, but it’s often treated as a last-minute task. Whether you’re the shop owner who does all of your marketing in-house or the one who hires it out to marketing companies, this book is for you. The Ultimate Guide to Auto Repair Shop Marketing is a no-fluff guide that, when its ideas are incorporated into your marketing, will increase your bottom line.

Stop running around in circles! These extremely powerful marketing insights will bring you the success of your dreams. Whether this is your first big business venture or you’ve already been around this block many times before, the truth is that marketing your product or service is no easy task. Knowing who you need to serve, how to serve them best, and how to connect with them in the first place, is a complex ordeal of ever-changing variables. All you need is to be let into the secrets that every successful entrepreneur knows.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.