Showing results by publisher "Simon & Schuster Audio" in Marketing & Sales

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices...

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything. Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money...

Told through the diverse and fascinating careers of nine streamers, this is a “timely and insightful dive into the players and politics of one of the twenty-first century’s most influential modes of media” (Brian Merchant, author of Blood in the Machine), examining how Twitch has...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer...

From the bestselling author of The Little Red Book of Selling... Jeffrey Gitomer's Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient...

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?"...

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor...

Fortune 50 consultant Stephen Harvill reveals the secrets of the world’s best salespeople who earn at least one million dollars a year in “the only sales book most superstar hopefuls will need” (Publishers Weekly). In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill...

You may know Cha-Ching! as the sound of a cash register ringing-but Jeffrey Gitomer hears it in every aspect of business, as the sound of achievement, fulfillment, money, wealth, and so much more! Cha-Ching is the sound of music. Music that makes you feel great every time you hear it. Cha-Ching!...

A Proven Program to Maximize Your Sales In this indispensable new guide, sales consultant and America's #1 corporate sales trainer Steve Schiffman reveals the methodology of HIGH-EFFICIENCY SELLING. This innovative and solid strategy can lead to greater sales, better time management, and...

The Future Is In Your Hands Faith Popcorn has seen it coming -- and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies...

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and...

The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today’s technology. Gain a competitive edge— get the most from today’s technology! Technology changes so fast that it’s easy to be intimidated by...

Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising...

LEARN THE SALES SECRETS THAT GET RESULTS! 25 Years Secrets of Highly Successful Salespeople is a must-listen for all salespeople. Stephan Schiffman, America's Number One Corporate Sales Strategist and President of D.E.I. Management Group, an international sales training and consulting firm...

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all...

The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700...

EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?) We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic...