Showing results by publisher "Audible Studios" in Forecasting & Strategic Planning

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

Whether you're an entrepreneur starting out or a director, executive, or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable. Developed in the real-world laboratory of thousands of businesses in 27 countries spanning over two decades, Built to Grow is a proven, time-tested model to unlock the real potential in your business.

Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.

Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers.

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Scaling Up se enfoca en las cuatro áreas de decisión más importantes que cada empresa debe manejar correctamente: Equipo, Estrategia, Ejecución y Efectivo. El libro incluye una serie de nuevas herramientas, entre las cuales destacan el famoso Plan Estratégico de Una Página y The Rockefeller Habits Execution Checklist™ (Lista de verificación de los Hábitos de Rockefeller), las cuales más de 40000 empresas en todo el mundo han utilizado para lograr una expansión exitosa de sus compañías.

How "Aha!" really happens....When do you get your best ideas? You probably answer "At night" or "In the shower" or "Stuck in traffic". You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action - a strategy. This new book by William Duggan is the first full treatment of strategic intuition.

The future is not what it used to be. In this volatile era, with the world changing rapidly, people are more curious than ever to know what lies ahead. Will relentless consumerism end up destroying our planet? Or can science and technology allow us to innovate our way out of trouble? Perhaps a greater social consciousness and community-based living will take over or, conversely, the competition for limited resources may result in everyone fighting for themselves.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.

老子の教えは深く、完全に理解することは難しいです。しかし、その教えをビジネスとして活用するために、ビジネス事例を踏まえながら11計にまとめたものが本書です。その中でこれだけは覚えておいてほしいのは、次の5つの要諦です。

Ungewissheit und Unsicherheit regieren die Welt. Vieles ist nicht mehr planbar. Christian Busch hat als Forscher an der London School of Economics (LSE) und New York University (NYU) ein Jahrzehnt damit verbracht, zu erforschen, wie unerwartete Momente unseren sozialen Alltag erweitern und neue berufliche und private Möglichkeiten schaffen können. In diesem Buch schreibt er über die verborgene Kraft, die, mehr als wir glauben, unser Leben formt: der Zufall.

Dalle video-novel di Youtube alle Instagram Stories. Dalle narrazioni di marca al brand journalism. Dagli spazi urbani alle piattaforme espanse. Viviamo in un flusso incessante di contenuti e informazioni. L'universo di conoscenze che abbiamo costruito - e che ci portiamo in tasca - passa sempre di più attraverso format e media narrativi. Oggi le storie sono dappertutto: ci curano, ci trasformano, ci atterriscono persino. Con una storia, non siamo più di fronte a un prodotto da comprare, un'azienda da seguire, un marchio da ammirare, un servizio da sottoscrivere.

Mehr Selbstorganisation ist das Motto unserer Zeit. Es gibt kaum ein Unternehmen, das sich nicht in einer agilen Transformation befindet. Was wurde nicht alles über Flexibilität, Agilität oder New Work gesprochen und geschrieben? Und doch scheint es, dass der Glaube daran, mehr Selbstorganisation anordnen zu können, ungebrochen ist. Da werden unzählige Scrum-Workshops durchgeführt oder Design-Thinking-Tools erlernt. Das alles ist gut und richtig – doch ohne das passende Fundament leider wirkungslos.

At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. Jonathan Brill - a renowned expert on resilient growth and decision-making under uncertainty - shows you how to prepare your business to survive and thrive through the most radical upheavals.

Starbucks, una de las marcas más reconocidas y admiradas del mundo, transformó por sí solo el servicio ordinario de la venta del café en un fenómeno cultural, como resultado de las prácticas ejemplares de liderazgo de la empresa. Joseph Michelli, autor del Wall Street Journal, USA Today y el superventas de BusinessWeek, The Starbucks Experience, explica que el éxito internacional de Starbucks comienza con una promesa: inspirar y nutrir el espíritu humano: una persona, una taza y un vecindario cada uno a la vez.

Denken Sie auch manchmal, dass Sie sich mehr Zeit für das Thema "Strategie" nehmen sollten, doch das operative Geschäft hält Sie davon ab? Achtung: Wer sich heute nicht angemessen mit der Strategie beschäftigt, hat eventuell morgen kein operatives Geschäft mehr, welches ihm die Zeit für derartige Überlegungen raubt. Eine gute Strategie ist das Fundament für langfristigen Erfolg. Erfahren Sie in diesem Ratgeber, wie Sie gemeinsam mit Ihrem Team und mithilfe ausgewählter Methoden Ihre Situation analysieren, eine motivierende Vision formulieren und eine Erfolg versprechende Strategie dafür entwickeln.

¿Qué sucede cuando encierras a varios directivos, desarrolladores y responsables de negocio a jugar y experimentar con nuevas tecnologías? Es curioso observar sus reacciones, muy diversas y emocionales, aunque con un denominador común: todos dejan volar su imaginación hacia nuevos espacios y modelos de negocio en los que se podrían aplicar.

Fenómenos como la globalización, los movimientos demográficos incluso, el cambio climático tienen una influencia en la economía global, plantean incertidumbres de cara al futuro y requieren empezar su abordaje desde hoy. Frente a los índices cortoplacistas a los que prestamos atención, debemos dirigir la mirada a los cambios estructurales que tendrán un impacto global y que condicionarán la economía en el largo plazo.