Showing results by publisher "-emdashery books-" in Business Development

Amid growing international concerns about income inequality, labor abuses, racial injustice, and disinformation online, Conscience Incorporated examines the gaps in current corporate social responsibility measures and what more needs be done to address these challenges. The rise of new technologies such as smartphones and social media have made it easier than ever to document and spread awareness of corporate actions. Despite these developments, large corporations often fail to meaningfully address the human rights abuses linked to their business models and practices.

Learn the proven 7 phases to start and build your dream business, even if you’ve never taken a business class or have zero experience.

Fred Schebesta is a futurist and serial entrepreneur with an obsession for start-ups and developing businesses. He is the founder of global fintech Finder, which helps millions of people around the world save money and make money. For the first time, Fred shares the stories, mistakes, and insights from his incredible business journey to inspire you to kick-start your business idea and reach unimaginable success. He describes the highs and lows of starting a business, and reveals his 10 guiding principles to build a "phoenix" company that leaves behind a legacy.

Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do. The book brings a psychologist's insights into the world of commerce, arguing for radical transparency—tracking every substantial impact over the life cycle of an item, from manufacture to daily use, to disposal.

Curiosity: The Secret Ingredient for Success in Personal and Professional Growth describes the ins and outs of curiosity: what it is, how it works and what it does; how it influences success for individuals and organizations, why it is hard to maintain over time and how we–and our organizations—can get (even) better at it. The book is a practical guide for professionals to help them become aware of and take intentional action towards being more curious towards the world, others and even themselves.

In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

With clear and accessible language, the book offers insights into the enduring legacy of the Gold Standard, its influence on modern monetary policy, and the lessons it provides for current economic challenges.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

What if you knew how to borrow money you didn’t have to pay back? For real estate developers, the strikes might feel against you; with land, material costs, and interest rates all rising. Thankfully, there’s a smarter way to structure real estate development projects through the borrowing of construction funding that will be repaid by others. Special district financing offers a unique opportunity to those looking for a smarter path.

Dirigir un negocio suele alejarse mucho de lo que nos imaginamos al emprender. Creemos que lo más difícil es dar el primer paso y empezar a vender, pero nadie nos advierte que la mayoría de las pequeñas empresas quiebra por no saber gestionar ese crecimiento. Si tu negocio te pide a gritos un plan para crecer de manera segura y confiable, pero no sabes por dónde comenzar, llegaste al lugar indicado.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

Welcome to the exciting world of AI-driven entrepreneurship, where innovation knows no bounds, and financial constraints need not deter your dreams. In this chapter, we embark on a journey that explores how you can harness the power of AI and ChatGPT to create a thriving business with minimal financial investment.

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

In Born Jumping, Benjamin Genet dares you to leap into the fray with him and strive to achieve all you can. He explores the concept of success, and demonstrates how he, a typical man, learned to pursue and achieve his dreams with enthusiasm and intention. As Genet takes you through his battle with A.D.H.D., the ups and downs of marriage and fatherhood, and his quest to find a financially and emotionally sustainable occupation, his touching stories and wisdom will help you to prevail over your own struggles and dreams.

Plan with the End Goal in Mind hands you the exact framework to reverse-engineer your biggest dreams into daily, doable actions. No fluff. No theory. Just a clear, actionable system that works—even if you’re starting from scratch.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Today's headlines are full of employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, and discoveries of child labor in supply chains. Simply maximizing shareholder value while not breaking the law is no longer an option, but we've never been so confused about what it means to do the right thing. NYU ethics professor Alison Taylor argues that amid stakeholder demands and transparency pressures, we can no longer treat ethics as a legal and reputational defense mechanism.

To compete with today's increasing globalization and rapidly evolving technologies, individuals, and organizations must take their ability to learn - the foundation for continuous improvement, operational excellence, and innovation - to a much higher level.