Showing results by publisher "Audible studios" in Business & Careers

■経営・マーケティング本で新たなスタイルをつくるとともに、「フォトリーディング」「マインドマップ」など、さまざまな学習ツールを日本に広めるビジネス書界の超重要人物・神田昌典。

Daring and Disruptive is an insightful and soulful account of the entrepreneur's roller-coaster ride for those who want to succeed almost as much as they want to breathe...who want to make the impossible possible and the ordinary extraordinary. After decades of success in multiple industries, Lisa Messenger blends her personal stories with the important business lessons she has learned along the way, from why money is not the only currency to how to fail well.

As a neuroscientist, Marjorie Woollacott had no doubts that the brain was a purely physical entity controlled by chemicals and electrical pulses. When she experimented with meditation for the first time, however, her entire world changed. Woollacott's journey through years of meditation has made her question the reality she built her career upon and has forced her to ask what human consciousness really is.

Amazonランキング大賞 2016上半期「ビジネス・経済」ベスト10入り!
20年のコンサル実績! 「日本一のマーケッター」が
待望の「売れる公式41」を初公開!

¿Cuántas veces nos preguntamos, qué hay detrás de todos esos mensajes publicitarios y políticos? ¿Cuáles son los hilos que mueven a las masas a comprar algo excesivamente caro o a pelear guerras que parecieran ilógicas y crueles? Las leyes que se presentan en este aaudio libro, son una suma valiosísima del conocimiento práctico y científico que el ser humano utiliza para dominar a los demás mediante la persuasión, en todos los aspectos de la vida.

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.

Kate Grenville had always associated perfume with elegance and beauty. Then the headaches started. Like perhaps a quarter of the population, Grenville reacts badly to the artificial fragrances around us: other people’s perfumes and all those scented cosmetics, cleaning products and air fresheners.

Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.

POURQUOI TOUT LE MONDE DEVRAIT AVOIR LA CHANCE DE QUITTER SON PAYS ? Olivier Roland se définit non plus seulement comme un voyageur, mais comme un multi-pays, c’est-à-dire quelqu’un qui tire le meilleur de chaque culture et des services que proposent les différentes régions du monde où il réside. Pourquoi autant de gens sont-ils dans le même cas que lui, avides de profiter des opportunités offertes par la digitalisation de leur activité pour quitter leur pays ? Que s’est-il passé pour que des États comme les États-Unis, terre d’immigration par excellence, suscitent désormais le rejet ?

Make Time es un manifiesto encantador, una guía amigable que nos ayudará a encontrar la con¬centración y la energía en nuestro día a día. Se trata de dedicar tiempo a lo realmente importante fomentando nuevos hábitos y replanteando los valores adquiridos fruto de la actividad frenética y de la distracción.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

The global economy is entering an era of protracted stagnation, similar to what Japan has experienced for over a decade. That is the message of this brilliant and controversial summary of our current economic predicament from an internationally respected consultant and commentator on financial markets, who predicted the Global Financial Crisis of 2008. The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed.

A true story of family, ambition, and greed in the most bitter and controversial takeover struggle in business history. The high-stakes fight between Texaco and Pennzoil to take over Getty Oil is a startling and intriguing case involving family infighting, courtroom drama, and corporate intrigue that ends in bankruptcy and the largest damages award in American history.

When six-year-old Reginald Lewis overheard his grandparents discussing employment discrimination against African Americans, he asked, “Why should white guys have all the fun?" This self-assured child would grow up to become the CEO of Beatrice International and one of the most successful entrepreneurs ever. At the time of his death in 1993, his personal fortune was estimated in excess of $400 million and his vast commercial empire spanned four continents.

On January 7, 1980, in the run-up to the publication of his landmark best seller Thy Neighbor's Wife, Gay Talese received an anonymous letter from a man in Colorado. "Since learning of your long-awaited study of coast-to-coast sex in America," the letter began, "I feel I have important information that I could contribute to its contents or to contents of a future book." The man went on to tell Talese an astonishing secret: that he had bought a motel to satisfy his voyeuristic desires.

In The Silo Effect, award-winning journalist Gillian Tett examines the structural development of institutions such as UBS, Sony and the Bank of England. While the world is increasingly interlinked in some senses, it remains profoundly fragmented in others. As organisations become larger and more global than ever before, they are apt to be divided and sub-divided into numerous different departments to facilitate productivity. However, there is a trap to the inevitability of these silos.

In 1984, The Little Kingdom: The Private Story of Apple Computer told the story of Apples first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976.

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension.